International Business Administration - Focus on Digital Marketing (B.A.)
36 monthsProgramme duration
4,725 EURTuition Fee/year
Mar, OctStarting Month
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Apple, Nike, BMW – we recognise big brands everywhere. Learn how to manage international brands and develop successful products. Our B.A. Digital Marketing programme includes integrated projects that will strengthen your marketing know-how and build your soft skills.
Our programme is designed for you to explore different management disciplines and deepen your knowledge in the field of marketing.
Our curriculum includes topics such as brand management, communication, online marketing or consumer behaviour as well as practical projects that help you develop your creative, social and analytical skills.
You also get to choose between:
- 7 Semester / 3.5-year option (International Experience Track)
- 6 Semester / 3-year option (Fast Track)
Equip yourself for a future career in marketing. A solid management foundation will enable you to work on complex problems independently and efficiently, providing you with the opportunity to work in marketing as well as other related fields such as strategic management or consulting.
Choose from the following career paths:
- Digital Marketing and product manager
- Brand strategist
- Market and consumer researcher
- Marketing and business consultant
- Positions in advertising and communication
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Apple, Nike, BMW – we recognise big brands everywhere. Learn how to manage international brands and develop successful products. Our B.A. Digital Marketing programme includes integrated projects that will strengthen your marketing know-how and build your soft skills.
Our programme is designed for you to explore different management disciplines and deepen your knowledge in the field of marketing.
Our curriculum includes topics such as brand management, communication, online marketing or consumer behaviour as well as practical projects that help you develop your creative, social and analytical skills.
You also get to choose between:
- 7 Semester / 3.5-year option (International Experience Track)
- 6 Semester / 3-year option (Fast Track)
Equip yourself for a future career in marketing. A solid management foundation will enable you to work on complex problems independently and efficiently, providing you with the opportunity to work in marketing as well as other related fields such as strategic management or consulting.
Choose from the following career paths:
- Digital Marketing and product manager
- Brand strategist
- Market and consumer researcher
- Marketing and business consultant
- Positions in advertising and communication
Admission Requirements
To submit your application, please provide us with the following:
- General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife). In case you have not graduated yet, please apply with your existing transcripts or your latest interim certificate. However, we need your final degree certificate before you can start your studies.
- Please note that applicants with foreign degrees might be eligible for direct entry. This means that applicants who meet the requirements DON'T need to do a foundation year before starting their Bachelor's.
- Proof of English language proficiency
- Curriculum vitae
- Copy of your passport/ID
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
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Scholarships to study abroad
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