Masters in Marketing Postgraduate Program By Szechenyi Istvan University (University of Gyor) |Top Universities
Scholarship

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Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The aim of the MSc Marketing programme is to give participants an insight into both Hungarian and international marketing processes. They learn to carry out analytical tasks independently, to give greater accuracy to decision-making processes and to handle the complexities of domestic and international marketing issues by familiarizing themselves with the needs and desires of consumers in diverse sectors of the market. To familiarize them with real business problems and possible solutions, there are opportunities for professional visits to businesses and in order to ensure a greater insight into institutional structures, external lecturers are regularly invited to give presentations. The high number of practical sessions and research tasks in the curriculum provide participants with ample opportunities for routine analysis and students are strongly encouraged to make contributions to the department’s research processes. Importantly, the programme also equips them with vital communication skills in foreign languages. This programme strives to achieve the development of students’ skills through the combination of theoretical and practical education, by encouraging training on an individual basis, and by employing a close mentor–student collaboration in the tutorial system.

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The aim of the MSc Marketing programme is to give participants an insight into both Hungarian and international marketing processes. They learn to carry out analytical tasks independently, to give greater accuracy to decision-making processes and to handle the complexities of domestic and international marketing issues by familiarizing themselves with the needs and desires of consumers in diverse sectors of the market. To familiarize them with real business problems and possible solutions, there are opportunities for professional visits to businesses and in order to ensure a greater insight into institutional structures, external lecturers are regularly invited to give presentations. The high number of practical sessions and research tasks in the curriculum provide participants with ample opportunities for routine analysis and students are strongly encouraged to make contributions to the department’s research processes. Importantly, the programme also equips them with vital communication skills in foreign languages. This programme strives to achieve the development of students’ skills through the combination of theoretical and practical education, by encouraging training on an individual basis, and by employing a close mentor–student collaboration in the tutorial system.

Admission requirements

Undergraduate

66+
5+
Sep

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

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A list of available scholarships around the world

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A scholarship application checklist

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More programs from the university

At Bachelors level, 7 English-taught degrees are available for the next academic year including 6 Bachelor of Science programmes in the following subjects: Food Engineering, Civil Engineering, Vehicle Engineering, Logistics Engineering, Agricultural Engineering and Business Administration and Management. The Faculty of Humanities offers a BA in  International Relations .

For academic year 2022/2023, there are 18 English-taught degree programmes at Master’s level on offer, with an emphasis on the fields of Engineering, Computer Science and Business.

Applicants can choose from MSc programmes including Supply Chain Management, Architecture, Mechanical Engineering, Infrastructural Engineering, Vehicle Engineering, Marketing, Regional & Environmental Economic Studies, Computer Science Engineering, Business Informatics, International Economics and Business, Computer Science and Tourism Management.

In the Humanities, Széchenyi István University is offering 5 Master of Arts degrees in Music Performance, currently available for the following instruments: Violin, Clarinet, Trumpet, Piano and Flute.

New for 2022-2023 is an MA in Design. The main goal of the Master’s programme is to challenge students with a Bachelor’s degree in Design, Visual Arts or Engineering to continue their development in order to accomplish a Master’s level of skills, knowledge and mind-set in the field of design.

In addition, first launched in the autumn semester of 2020, SZE offers a Double degree MBA programme run in conjunction with the University of Rhode Island, Kingston, USA, which allows students to register at both universities simultaneously and to complete a full programme of study at each institution. The University of Rhode Island is accredited by AACSB International – the longest-serving global accrediting body for business schools that offer degrees in business and accounting. AACSB Accreditation is the hallmark of excellence in business education and has been earned by less than five per cent of the world’s business programmes.

Postgrad programs