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Advance your marketing knowledge and skills to grow your career in a rapidly evolving digital media environment with the Master of Science in Digital Marketing in Temple’s Fox School of Business. In this master’s program, you’ll use market research to inform strategic decision-making while applying design thinking within an omnichannel world. Through hands-on learning and real-world practice, you’ll learn persuasive communication techniques, the ins and outs of an organization’s digital infrastructure, and how to fuse digital marketing and traditional advertising strategies to maximize profitability and efficiency.
Upon completion of the Digital Marketing program, you’ll be equipped with cutting-edge skills to develop and manage modern brands through authentic communication with customers and prospects. You’ll be empowered to enter the workforce and produce strategic, effective media plans that shape how brands, their employees and society at large interact with your organization.
This 30-credit, part-time master’s program is expected to be completed in five semesters. It provides industry-level expertise through a completely online platform and is delivered one night per week—making it ideal for working professionals. The Master of Science in Digital Marketing is best suited for digital marketing professionals looking to advance their skills and expand their perspective. It is also beneficial for recent business graduates seeking to enhance their understanding of communications, marketing and technology to competitively position themselves in the marketplace.
Program Format & Curriculum The Master of Science in Digital Marketing program’s curriculum includes a combination of core digital marketing courses, cross-functional electives and a capstone course. Students can earn several digital marketing certificates through some of the core courses, such as HubSpot and Hootsuite certifications. Courses in the program may include
Consumer and Buyer Behavior,
Digital Innovation in Product Management and Branding,
Information Technology Management,
Marketing Management/Strategy, and
Social Media Innovation.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
Online
Advance your marketing knowledge and skills to grow your career in a rapidly evolving digital media environment with the Master of Science in Digital Marketing in Temple’s Fox School of Business. In this master’s program, you’ll use market research to inform strategic decision-making while applying design thinking within an omnichannel world. Through hands-on learning and real-world practice, you’ll learn persuasive communication techniques, the ins and outs of an organization’s digital infrastructure, and how to fuse digital marketing and traditional advertising strategies to maximize profitability and efficiency.
Upon completion of the Digital Marketing program, you’ll be equipped with cutting-edge skills to develop and manage modern brands through authentic communication with customers and prospects. You’ll be empowered to enter the workforce and produce strategic, effective media plans that shape how brands, their employees and society at large interact with your organization.
This 30-credit, part-time master’s program is expected to be completed in five semesters. It provides industry-level expertise through a completely online platform and is delivered one night per week—making it ideal for working professionals. The Master of Science in Digital Marketing is best suited for digital marketing professionals looking to advance their skills and expand their perspective. It is also beneficial for recent business graduates seeking to enhance their understanding of communications, marketing and technology to competitively position themselves in the marketplace.
Program Format & Curriculum The Master of Science in Digital Marketing program’s curriculum includes a combination of core digital marketing courses, cross-functional electives and a capstone course. Students can earn several digital marketing certificates through some of the core courses, such as HubSpot and Hootsuite certifications. Courses in the program may include
Consumer and Buyer Behavior,
Digital Innovation in Product Management and Branding,
Information Technology Management,
Marketing Management/Strategy, and
Social Media Innovation.
Admission Requirements
3+
110+
90+
68+
7+
Graduate candidates must have a bachelor’s degree and should have a minimum overall 3.0 GPA. A minimum of two years of marketing experience is highly recommended.
30 Jun 2026
20 Months
Aug
Candidates are required to submit references or letter(s) of recommendation for acceptance
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Master of Science in Digital Marketing
Fox School of Business, Philadelphia, United States
20 monthsProgramme duration
30 Jun, 2026Application Deadline
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
Online
Upon completion of the Digital Marketing program, you’ll be equipped with cutting-edge skills to develop and manage modern brands through authentic communication with customers and prospects. You’ll be empowered to enter the workforce and produce strategic, effective media plans that shape how brands, their employees and society at large interact with your organization.
This 30-credit, part-time master’s program is expected to be completed in five semesters. It provides industry-level expertise through a completely online platform and is delivered one night per week—making it ideal for working professionals. The Master of Science in Digital Marketing is best suited for digital marketing professionals looking to advance their skills and expand their perspective. It is also beneficial for recent business graduates seeking to enhance their understanding of communications, marketing and technology to competitively position themselves in the marketplace.
Program Format & Curriculum
The Master of Science in Digital Marketing program’s curriculum includes a combination of core digital marketing courses, cross-functional electives and a capstone course. Students can earn several digital marketing certificates through some of the core courses, such as HubSpot and Hootsuite certifications. Courses in the program may include
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
Online
Upon completion of the Digital Marketing program, you’ll be equipped with cutting-edge skills to develop and manage modern brands through authentic communication with customers and prospects. You’ll be empowered to enter the workforce and produce strategic, effective media plans that shape how brands, their employees and society at large interact with your organization.
This 30-credit, part-time master’s program is expected to be completed in five semesters. It provides industry-level expertise through a completely online platform and is delivered one night per week—making it ideal for working professionals. The Master of Science in Digital Marketing is best suited for digital marketing professionals looking to advance their skills and expand their perspective. It is also beneficial for recent business graduates seeking to enhance their understanding of communications, marketing and technology to competitively position themselves in the marketplace.
Program Format & Curriculum
The Master of Science in Digital Marketing program’s curriculum includes a combination of core digital marketing courses, cross-functional electives and a capstone course. Students can earn several digital marketing certificates through some of the core courses, such as HubSpot and Hootsuite certifications. Courses in the program may include
Admission Requirements
A minimum of two years of marketing experience is highly recommended.
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
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