Master of Science in Digital Marketing

Advance your marketing knowledge and skills to grow your career in a rapidly evolving digital media environment with the Master of Science in Digital Marketing in Temple’s Fox School of Business. In this master’s program, you’ll use market research to inform strategic decision-making while applying design thinking within an omnichannel world. Through hands-on learning and real-world practice, you’ll learn persuasive communication techniques, the ins and outs of an organization’s digital infrastructure, and how to fuse digital marketing and traditional advertising strategies to maximize profitability and efficiency. 
Upon completion of the Digital Marketing program, you’ll be equipped with cutting-edge skills to develop and manage modern brands through authentic communication with customers and prospects. You’ll be empowered to enter the workforce and produce strategic, effective media plans that shape how brands, their employees and society at large interact with your organization. 
This 30-credit, part-time master’s program is expected to be completed in five semesters. It provides industry-level expertise through a completely online platform and is delivered one night per week—making it ideal for working professionals. The Master of Science in Digital Marketing is best suited for digital marketing professionals looking to advance their skills and expand their perspective. It is also beneficial for recent business graduates seeking to enhance their understanding of communications, marketing and technology to competitively position themselves in the marketplace.