Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
Prepare for a successful career in a range of marketing disciplines through the Bachelor of Business Administration (BBA) in Marketing in Temple University’s Fox School of Business. Gain an understanding of marketing activities such as creating effective promotional programs, innovating and developing new products, and distributing products and services in a global marketplace.
Study applied quantitative methods and the behavioral sciences necessary to address contemporary marketing challenges. The curriculum is built on active, experiential learning. Students will explore a wide variety of foundational marketing topics including advertising, communications, digital media, customer data analytics, market research, sales and strategy. Choose to gain a deeper understanding of a single area and increase your job readiness by choosing a specific curriculum-based course sequence. Options for specialization include
Consumer Insights,
Digital Marketing,
Retailing and
Sales Force Effectiveness.
Marketing faculty combine theory with extensive firsthand industry experience in the classroom. Cases and simulations, along with projects offered in cooperation with business and government organizations, allow students to apply their knowledge to real-life scenarios. Internships with regional and international business communities can build your résumé, grow your professional network and facilitate career development. Graduates are prepared for work across corporate, organizational and nonprofit realms.
Classes & Curriculum
Marketing majors study psychology, economics and statistics to understand the basics of marketing. Some of the required courses include
Consumer and Buyer Behavior,
Customer Data Analytics,
International Marketing,
Marketing Research, and
Marketing Strategy.
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Prepare for a successful career in a range of marketing disciplines through the Bachelor of Business Administration (BBA) in Marketing in Temple University’s Fox School of Business. Gain an understanding of marketing activities such as creating effective promotional programs, innovating and developing new products, and distributing products and services in a global marketplace.
Study applied quantitative methods and the behavioral sciences necessary to address contemporary marketing challenges. The curriculum is built on active, experiential learning. Students will explore a wide variety of foundational marketing topics including advertising, communications, digital media, customer data analytics, market research, sales and strategy. Choose to gain a deeper understanding of a single area and increase your job readiness by choosing a specific curriculum-based course sequence. Options for specialization include
Consumer Insights,
Digital Marketing,
Retailing and
Sales Force Effectiveness.
Marketing faculty combine theory with extensive firsthand industry experience in the classroom. Cases and simulations, along with projects offered in cooperation with business and government organizations, allow students to apply their knowledge to real-life scenarios. Internships with regional and international business communities can build your résumé, grow your professional network and facilitate career development. Graduates are prepared for work across corporate, organizational and nonprofit realms.
Classes & Curriculum
Marketing majors study psychology, economics and statistics to understand the basics of marketing. Some of the required courses include
Consumer and Buyer Behavior,
Customer Data Analytics,
International Marketing,
Marketing Research, and
Marketing Strategy.
Admission Requirements
6+
79+
53+
4 Years
Aug
Tuition fees
Domestic
24,456 USD
International
44,400 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Business Administration in Marketing
Fox School of Business, Philadelphia, United States
48 monthsProgramme duration
44,400 USDTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Prepare for a successful career in a range of marketing disciplines through the Bachelor of Business Administration (BBA) in Marketing in Temple University’s Fox School of Business. Gain an understanding of marketing activities such as creating effective promotional programs, innovating and developing new products, and distributing products and services in a global marketplace.
Study applied quantitative methods and the behavioral sciences necessary to address contemporary marketing challenges. The curriculum is built on active, experiential learning. Students will explore a wide variety of foundational marketing topics including advertising, communications, digital media, customer data analytics, market research, sales and strategy. Choose to gain a deeper understanding of a single area and increase your job readiness by choosing a specific curriculum-based course sequence. Options for specialization include
Marketing faculty combine theory with extensive firsthand industry experience in the classroom. Cases and simulations, along with projects offered in cooperation with business and government organizations, allow students to apply their knowledge to real-life scenarios. Internships with regional and international business communities can build your résumé, grow your professional network and facilitate career development. Graduates are prepared for work across corporate, organizational and nonprofit realms.
Classes & Curriculum
Marketing majors study psychology, economics and statistics to understand the basics of marketing. Some of the required courses include
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Prepare for a successful career in a range of marketing disciplines through the Bachelor of Business Administration (BBA) in Marketing in Temple University’s Fox School of Business. Gain an understanding of marketing activities such as creating effective promotional programs, innovating and developing new products, and distributing products and services in a global marketplace.
Study applied quantitative methods and the behavioral sciences necessary to address contemporary marketing challenges. The curriculum is built on active, experiential learning. Students will explore a wide variety of foundational marketing topics including advertising, communications, digital media, customer data analytics, market research, sales and strategy. Choose to gain a deeper understanding of a single area and increase your job readiness by choosing a specific curriculum-based course sequence. Options for specialization include
Marketing faculty combine theory with extensive firsthand industry experience in the classroom. Cases and simulations, along with projects offered in cooperation with business and government organizations, allow students to apply their knowledge to real-life scenarios. Internships with regional and international business communities can build your résumé, grow your professional network and facilitate career development. Graduates are prepared for work across corporate, organizational and nonprofit realms.
Classes & Curriculum
Marketing majors study psychology, economics and statistics to understand the basics of marketing. Some of the required courses include
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programmes from the university
Business and Management (3)
Bachelor of Business Administration in Accounting
Bachelor of Business Administration in Accounting
Bachelor of Business Administration in Actuarial Science
Bachelor of Business Administration in Actuarial Science
Bachelor of Business Administration in Business Management
Bachelor of Business Administration in Business Management
Bachelor of Business Administration in Entrepreneurship and Innovation Management
Bachelor of Business Administration in Entrepreneurship and Innovation Management
Bachelor of Business Administration in Finance
Bachelor of Business Administration in Finance
Bachelor of Business Administration in Financial Planning
Bachelor of Business Administration in Financial Planning
Bachelor of Business Administration in International Business
Bachelor of Business Administration in International Business
Bachelor of Business Administration in Marketing
Bachelor of Business Administration in Marketing
Bachelor of Business Administration in Risk Management and Insurance
Bachelor of Business Administration in Risk Management and Insurance
Engineering and Technology (3)
Bachelor of Business Administration in Management Information Systems
Bachelor of Business Administration in Management Information Systems
Bachelor of Science in Statistical Science and Data Analytics
Bachelor of Science in Statistical Science and Data Analytics
Social Sciences and Management (3)
Bachelor of Business Administration in Human Resource Management
Bachelor of Business Administration in Human Resource Management
Bachelor of Business Administration in Legal Studies
Bachelor of Business Administration in Legal Studies
Bachelor of Business Administration in Real Estate
Bachelor of Business Administration in Real Estate
Bachelor of Business Administration in Supply Chain Management
Bachelor of Business Administration in Supply Chain Management
Business and Management (4)
Financial and Quantitative Analysis MS
Financial and Quantitative Analysis MS
Master of Accountancy
Master of Accountancy
Master of Health Administration
Master of Health Administration
Master of Science in Business Analytics
Master of Science in Business Analytics
Master of Science in Digital Marketing
Master of Science in Digital Marketing
Master of Science in Financial Analysis
Master of Science in Financial Analysis
Master of Science in Innovation Management and Entrepreneurship
Master of Science in Innovation Management and Entrepreneurship
Quantitative Finance MS
Quantitative Finance MS
Supply Chain Management MS
Supply Chain Management MS
Engineering and Technology (4)
Master of Science in Information Technology Auditing and Cyber Security
Master of Science in Information Technology Auditing and Cyber Security
Statistics and Data Science MS
Statistics and Data Science MS
Natural Sciences (4)
Master of Science in Actuarial Science
Master of Science in Actuarial Science
Social Sciences and Management (4)
Master of Science in Human Resource Management
Master of Science in Human Resource Management
Executive MBA (4)
Executive Program MBA
Executive Program MBA
Full-Time MBA (4)
Business Administration MBA
Business Administration MBA
Online/Distance MBA (4)
Online MBA
Online MBA
Part-Time MBA (4)
Part-Time MBA
Part-Time MBA
Business and Management (3)
Business Administration DBA
Business Administration DBA
Business Administration PhD
Business Administration PhD
Life Sciences and Medicine (3)
Decision Neuroscience PhD
Decision Neuroscience PhD
Social Sciences and Management (3)
Statistics PhD
Statistics PhD