Bachelor of Business Administration in Marketing Program By Fox School of Business and Management |Top Universities

Fox School of Business and Management

Fox School of Business, Philadelphia, United States
  • Degree BBA
  • Study Level Bachelors
  • Study Mode On Campus
  • Course Intensity Full Time
  • Scholarships Yes
  • Start date Sep
Prepare for a successful career in a range of marketing disciplines through the Bachelor of Business Administration (BBA) in Marketing in Temple University’s Fox School of Business. Gain an understanding of marketing activities such as creating effective promotional programs, innovating and developing new products, and distributing products and services in a global marketplace.
Study applied quantitative methods and the behavioral sciences necessary to address contemporary marketing challenges. The curriculum is built on active, experiential learning. Students will explore a wide variety of foundational marketing topics including advertising, communications, digital media, customer data analytics, market research, sales and strategy. Choose to gain a deeper understanding of a single area and increase your job readiness by choosing a specific curriculum-based course sequence. Options for specialization include
  • Consumer Insights,
  • Digital Marketing,
  • Retailing and
  • Sales Force Effectiveness.

Marketing faculty combine theory with extensive firsthand industry experience in the classroom. Cases and simulations, along with projects offered in cooperation with business and government organizations, allow students to apply their knowledge to real-life scenarios. Internships with regional and international business communities can build your résumé, grow your professional network and facilitate career development. Graduates are prepared for work across corporate, organizational and nonprofit realms.

About University

Tradition. Distinction. Innovation. Since 1918, the Fox School of Business at Temple University has a
distinguished tradition of preparing business leaders, professionals and
entrepreneurs for successful careers. It is the largest, most comprehensive
business school in the greater Philadelphia region and is accredited by the Association to Advance the Collegiate Schools of Business (AACSB).

Thoroughly committed to providing student-centered education
and professional development relevant to today’s digital, global economy — the
Fox School integrates technology into the curriculum and classroom, and
encourages entrepreneurship and innovation throughout its programs.

Fox is a big school—but the focus is on each individual
student. Students come from around the world to study at Fox’s well-regarded
undergraduate, graduate, and doctoral programs because of the school’s
excellent reputation for educating tomorrow’s business leaders.