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Prepare for a successful career in a range of marketing disciplines through the Bachelor of Business Administration (BBA) in Marketing in Temple University’s Fox School of Business. Gain an understanding of marketing activities such as creating effective promotional programs, innovating and developing new products, and distributing products and services in a global marketplace.
Study applied quantitative methods and the behavioral sciences necessary to address contemporary marketing challenges. The curriculum is built on active, experiential learning. Students will explore a wide variety of foundational marketing topics including advertising, communications, digital media, customer data analytics, market research, sales and strategy. Choose to gain a deeper understanding of a single area and increase your job readiness by choosing a specific curriculum-based course sequence. Options for specialization include
Consumer Insights,
Digital Marketing,
Retailing and
Sales Force Effectiveness.
Marketing faculty combine theory with extensive firsthand industry experience in the classroom. Cases and simulations, along with projects offered in cooperation with business and government organizations, allow students to apply their knowledge to real-life scenarios. Internships with regional and international business communities can build your résumé, grow your professional network and facilitate career development. Graduates are prepared for work across corporate, organizational and nonprofit realms.
Program overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Prepare for a successful career in a range of marketing disciplines through the Bachelor of Business Administration (BBA) in Marketing in Temple University’s Fox School of Business. Gain an understanding of marketing activities such as creating effective promotional programs, innovating and developing new products, and distributing products and services in a global marketplace.
Study applied quantitative methods and the behavioral sciences necessary to address contemporary marketing challenges. The curriculum is built on active, experiential learning. Students will explore a wide variety of foundational marketing topics including advertising, communications, digital media, customer data analytics, market research, sales and strategy. Choose to gain a deeper understanding of a single area and increase your job readiness by choosing a specific curriculum-based course sequence. Options for specialization include
Consumer Insights,
Digital Marketing,
Retailing and
Sales Force Effectiveness.
Marketing faculty combine theory with extensive firsthand industry experience in the classroom. Cases and simulations, along with projects offered in cooperation with business and government organizations, allow students to apply their knowledge to real-life scenarios. Internships with regional and international business communities can build your résumé, grow your professional network and facilitate career development. Graduates are prepared for work across corporate, organizational and nonprofit realms.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Bachelor of Business Administration in Marketing
Fox School of Business, Philadelphia, United States
48 monthsProgram duration
43,080 USDTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Prepare for a successful career in a range of marketing disciplines through the Bachelor of Business Administration (BBA) in Marketing in Temple University’s Fox School of Business. Gain an understanding of marketing activities such as creating effective promotional programs, innovating and developing new products, and distributing products and services in a global marketplace.
Study applied quantitative methods and the behavioral sciences necessary to address contemporary marketing challenges. The curriculum is built on active, experiential learning. Students will explore a wide variety of foundational marketing topics including advertising, communications, digital media, customer data analytics, market research, sales and strategy. Choose to gain a deeper understanding of a single area and increase your job readiness by choosing a specific curriculum-based course sequence. Options for specialization include
Marketing faculty combine theory with extensive firsthand industry experience in the classroom. Cases and simulations, along with projects offered in cooperation with business and government organizations, allow students to apply their knowledge to real-life scenarios. Internships with regional and international business communities can build your résumé, grow your professional network and facilitate career development. Graduates are prepared for work across corporate, organizational and nonprofit realms.
Program overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Prepare for a successful career in a range of marketing disciplines through the Bachelor of Business Administration (BBA) in Marketing in Temple University’s Fox School of Business. Gain an understanding of marketing activities such as creating effective promotional programs, innovating and developing new products, and distributing products and services in a global marketplace.
Study applied quantitative methods and the behavioral sciences necessary to address contemporary marketing challenges. The curriculum is built on active, experiential learning. Students will explore a wide variety of foundational marketing topics including advertising, communications, digital media, customer data analytics, market research, sales and strategy. Choose to gain a deeper understanding of a single area and increase your job readiness by choosing a specific curriculum-based course sequence. Options for specialization include
Marketing faculty combine theory with extensive firsthand industry experience in the classroom. Cases and simulations, along with projects offered in cooperation with business and government organizations, allow students to apply their knowledge to real-life scenarios. Internships with regional and international business communities can build your résumé, grow your professional network and facilitate career development. Graduates are prepared for work across corporate, organizational and nonprofit realms.
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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