Master in Marketing

In recent years there have been drastic changes in the behavior of consumers worldwide and in the way companies do business, caused by the emergence of the global market and by the opportunities offered by new information technologies. In Peru we are not on the sidelines of these changes. It is easy to see how the presence of chain stores in the country has modified the structure of the distribution channels; and how companies make large investments to strengthen their location in the physical and virtual market and to adequately position their brands, as well as to better understand the needs and preferences of their customers. All this has had an impact on the work of the marketing specialist. In this context, the ESAN University Graduate School, faithful to its mission of being the first institution forging leaders at the national level, aware of the role that its graduates must play in the management of their companies, as well as capitalizing on their experiences and Your ability to meet these expectations offers the Master of Marketing.