Master of Arts (MA) in Advertising and Public Relations, concentration in Marketing Communication Management Postgraduate Program By The University of Alabama |Top Universities

Master of Arts (MA) in Advertising and Public Relations, concentration in Marketing Communication Management

Subject Ranking

# 151-200QS Subject Rankings

Tuitionfee

12,600 USDTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

Communication and Media StudiesMain Subject Area

Program overview

Main Subject

Communication and Media Studies

Degree

MA

Study Level

Masters

Study Mode

Online

From impression management to brand awareness and marketing, all aspects of the science of communications are important. Members of corporate leadership are increasingly seeing the value in strategic communication in this information age. The online Master of Arts in APR from The University of Alabama offers you a unique way to equip yourself for the leadership level in your career. Faculty with decades of professional and research expertise in advertising, marketing and public relations have collaborated to develop our program. The curriculum will give you advanced knowledge in creating and managing persuasive communication in order to prepare you for success. It will bolster your media competency and enhance your understanding of communication integration, leadership and ethics, data interpretation and audience engagement. With online coursework, you can continue to gain valuable work experience while you earn a degree to complement your career.

Program overview

Main Subject

Communication and Media Studies

Degree

MA

Study Level

Masters

Study Mode

Online

From impression management to brand awareness and marketing, all aspects of the science of communications are important. Members of corporate leadership are increasingly seeing the value in strategic communication in this information age. The online Master of Arts in APR from The University of Alabama offers you a unique way to equip yourself for the leadership level in your career. Faculty with decades of professional and research expertise in advertising, marketing and public relations have collaborated to develop our program. The curriculum will give you advanced knowledge in creating and managing persuasive communication in order to prepare you for success. It will bolster your media competency and enhance your understanding of communication integration, leadership and ethics, data interpretation and audience engagement. With online coursework, you can continue to gain valuable work experience while you earn a degree to complement your career.

Admission requirements

3+
6+
59+
79+
Admission to the MA APR program requires the following: An overall undergraduate GPA of 3.0 or a 3.0 average for the last 60 semester hours in a degree program, or a 3.0 or higher in a completed graduate degree program, Video or written statement of purpose, Resume with at least two references (preferable one academic reference and one professional reference), Three samples of academic and/or professional work, including one long-form essay or research paper (preferably samples that demonstrate your ability in advertising, PR or a related field), AND Transcripts from previous institutions.
Jan
Aug

Tuition fee and scholarships

Domestic Students

12,600 USD
-

International Students

12,600 USD
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
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Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

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A list of available scholarships around the world

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More programs from the university

The University of Alabama, the State of Alabama's oldest public university, is a senior comprehensive doctoral-level institution. The University was established by constitutional provision under statutory mandates and authorizations. Its mission is to advance the intellectual and social condition of the people of the State through quality programs of teaching, research, and service.Activities to Support the MissionThe University of Alabama's activities emerge from a broad range of research and creative activities, many of which are recognized for their contributions to the economic, technological, and cultural growth of the State. Research and creative activity yields continuing stimulation for the instructional programs offered by the University's colleges and schools, supported by the Amelia Gorgas Library, a member of the Association of Research Libraries. At the undergraduate level, the University offers a broad range of baccalaureate programs in the arts and humanities, science and technology, pre-professional, and professional fields. A University-wide core curriculum provides a general education component as the keystone of every undergraduate program. Graduate programs, built on these undergraduate foundations, concentrate on the development of original scholarship, research, and creative activity. Professional programs, including the State's only public law school, prepare students with high levels of competence and for leadership roles. As one of the major residential campuses in the State, the University enhances the academic and personal growth of its students through its on-campus environment. Recognizing that education is a lifelong endeavor, the University offers an array of educational opportunities for non-traditional students.The University's research, creative activities, and instructional programs form a foundation for extensive service activities, establishing a number of partnerships with business, nonprofit organizations, and government through applications of new knowledge. These relationships often extend beyond the bounds of the State as the University assists developmental efforts at regional, national, and international levels.

The University of Alabama, the State of Alabama's oldest public university, is a senior comprehensive doctoral-level institution. The University was established by constitutional provision under statutory mandates and authorizations. Its mission is to advance the intellectual and social condition of the people of the State through quality programs of teaching, research, and service.Activities to Support the MissionThe University of Alabama's activities emerge from a broad range of research and creative activities, many of which are recognized for their contributions to the economic, technological, and cultural growth of the State. Research and creative activity yields continuing stimulation for the instructional programs offered by the University's colleges and schools, supported by the Amelia Gorgas Library, a member of the Association of Research Libraries. At the undergraduate level, the University offers a broad range of baccalaureate programs in the arts and humanities, science and technology, pre-professional, and professional fields. A University-wide core curriculum provides a general education component as the keystone of every undergraduate program. Graduate programs, built on these undergraduate foundations, concentrate on the development of original scholarship, research, and creative activity. Professional programs, including the State's only public law school, prepare students with high levels of competence and for leadership roles. As one of the major residential campuses in the State, the University enhances the academic and personal growth of its students through its on-campus environment. Recognizing that education is a lifelong endeavor, the University offers an array of educational opportunities for non-traditional students.The University's research, creative activities, and instructional programs form a foundation for extensive service activities, establishing a number of partnerships with business, nonprofit organizations, and government through applications of new knowledge. These relationships often extend beyond the bounds of the State as the University assists developmental efforts at regional, national, and international levels.

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