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Home Universities The University of Hong Kong Bachelor of Science in Marketing Analytics and Technology

Bachelor of Science in Marketing Analytics and Technology

HKU Main Campus, Hong Kong, Hong Kong SAR

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Shortlist

# 17QS Subject Rankings

48 monthsProgram duration

25,431 USDTuition Fee/year

22 Aug, 2024Application Deadline

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Program Overview
Admission Requirements
Tuition Fee and Scholarships
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Program overview

Main Subject

Marketing

Degree

BSc

Study Level

Undergraduate

Study Mode

On Campus

Marketing is critical to all businesses. It dictates whether a company will be successful. Technology, Big Data, and digitization are fundamentally changing how marketers operate. The Bachelor of Science in Marketing Analytics and Technology...
Read more [BSc(MAT)] programme equips students with quantitative skills, technology know-how, and business marketing acumen to pursue a career in the digital economy and modern businesses. It targets both STEM students with an interest in business as well as business students interested in the technology space. Students will gain a solid foundation in cutting-edge technical areas including computer programming, data science, and technology by excelling in courses from the Faculty of Engineering and Faculty of Science. In addition, students will master digital business, marketing and leadership through courses at the HKU Business School. This interdisciplinary approach will enable students to engage in a variety of jobs and functions such as the design and launch of new technology products, targeting consumers, digital marketing, forecast and predicting markets, and building a technology-focused strategy. The programme aims to nurture future leaders in the field of technology and marketing who are able to use the latest technology, science, and data analytics to support business and marketing decisions in the digital world. Read less

Program overview

Main Subject

Marketing

Degree

BSc

Study Level

Undergraduate

Study Mode

On Campus

Marketing is critical to all businesses. It dictates whether a company will be successful. Technology, Big Data, and digitization are fundamentally changing how marketers operate. The Bachelor of Science in Marketing Analytics and Technology...
Read more [BSc(MAT)] programme equips students with quantitative skills, technology know-how, and business marketing acumen to pursue a career in the digital economy and modern businesses. It targets both STEM students with an interest in business as well as business students interested in the technology space. Students will gain a solid foundation in cutting-edge technical areas including computer programming, data science, and technology by excelling in courses from the Faculty of Engineering and Faculty of Science. In addition, students will master digital business, marketing and leadership through courses at the HKU Business School. This interdisciplinary approach will enable students to engage in a variety of jobs and functions such as the design and launch of new technology products, targeting consumers, digital marketing, forecast and predicting markets, and building a technology-focused strategy. The programme aims to nurture future leaders in the field of technology and marketing who are able to use the latest technology, science, and data analytics to support business and marketing decisions in the digital world. Read less

Admission Requirements

TOEFL

93+

SAT

1470+

IELTS

6.5+

ACT

27+

PTE Academic

64+

International Baccalaureate

36+

Cambridge CAE Advanced

180+

ATAR

90+

Application Deadline

22 Aug 2024

Program Duration

4 Years

Starting Month(s)

Sep

Tuition Fee

Domestic Students

Tuition Fee/year

5,716 USD

Tuition Fee (Out of State)

-

International Students

Tuition Fee/year

25,431 USD

Other Expenses

-

Scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:

Where to look for scholarship opportunities

How to apply to scholarships relevant to you

A list of available scholarships around the world

A scholarship application checklist

Download Scholarship Guide

#2
QS WUR Ranking By Subject

QS subject rankings

Subject: Marketing

Chart
Data

2024
#21-50
2025
#17

Ranking criteria

Overall

82.2

Academic Reputation

82.4

Citations per Paper

77.9

Employer Reputation

85

H-index Citations

76.6

View all rankings data

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