he Master of Communication Management (MCM) program serves both new and experienced professionals who want to become transformative leaders, drive innovation, and positively affect global business communication. Core classes in communication theory and applied research set the foundation for coursework in strategic corporate communication, integrated and global marketing, change management, and other applied domains. Communication Management students learn how to relate and adapt strategy to real-world business situations in collaboration with top-tier faculty and a global cohort of working professionals. Students explore psychological and societal impacts of marketing messages, evaluate theory and research based on value and attitude formation, and interpret data to measure the success of campaigns or initiatives.