Communication Management, M.C.M. 16 months Postgraduate Programme By University of Southern California |TopUniversities
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Communication Management, M.C.M.

Location

USC Marshall School of Business, Los Angeles, United States
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Programme Duration

16 monthsProgramme duration

Application Deadline

13 Aug, 2021Application Deadline

Starting Month

May, SepStarting Month

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Programme overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Masters

Study Mode

Online

he Master of Communication Management (MCM) program serves both new and experienced professionals who want to become transformative leaders, drive innovation, and positively affect global business communication. Core classes in communication theory and applied research set the foundation for coursework in strategic corporate communication, integrated and global marketing, change management, and other applied domains. Communication Management students learn how to relate and adapt strategy to real-world business situations in collaboration with top-tier faculty and a global cohort of working professionals. Students explore psychological and societal impacts of marketing messages, evaluate theory and research based on value and attitude formation, and interpret data to measure the success of campaigns or initiatives.

Programme overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Masters

Study Mode

Online

he Master of Communication Management (MCM) program serves both new and experienced professionals who want to become transformative leaders, drive innovation, and positively affect global business communication. Core classes in communication theory and applied research set the foundation for coursework in strategic corporate communication, integrated and global marketing, change management, and other applied domains. Communication Management students learn how to relate and adapt strategy to real-world business situations in collaboration with top-tier faculty and a global cohort of working professionals. Students explore psychological and societal impacts of marketing messages, evaluate theory and research based on value and attitude formation, and interpret data to measure the success of campaigns or initiatives.

Admission Requirements

3+
6+
90+
61+

13 Aug 2021
May
Sep

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