Doctor of Philosophy (Marketing) 36 months PHD Programme By University of Waikato |TopUniversities
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Doctor of Philosophy (Marketing)

Location

Hamilton Campus, Hamilton , New Zealand
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Programme Duration

36 monthsProgramme duration

Tuitionfee

6,615 NZDTuition Fee/year

Main Subject Area

MarketingMain Subject Area

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Programme overview

Main Subject

Marketing

Degree

PhD

Study Level

PHD

Study Mode

On Campus

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace. Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels. In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product. You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales. If you’re creative, insightful, interested in the latest social trends and technology, and you enjoy meeting new people, then marketing may be the subject for you.

Programme overview

Main Subject

Marketing

Degree

PhD

Study Level

PHD

Study Mode

On Campus

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace. Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels. In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product. You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales. If you’re creative, insightful, interested in the latest social trends and technology, and you enjoy meeting new people, then marketing may be the subject for you.

Admission Requirements

58+
90+
6.5+

3 Years
Feb
Mar

Domestic
6,591 NZD
International
6,615 NZD

Scholarships

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Doctor of Philosophy (Accounting) Doctor of Philosophy (Accounting)

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Doctor of Philosophy (Economics) arrows

Doctor of Philosophy (Economics) Doctor of Philosophy (Economics)

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Doctor of Philosophy (Finance) arrows

Doctor of Philosophy (Finance) Doctor of Philosophy (Finance)

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Doctor of Philosophy (Marketing) arrows

Doctor of Philosophy (Marketing) Doctor of Philosophy (Marketing)

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Doctor of Philosophy (Strategic Management) arrows

Doctor of Philosophy (Strategic Management) Doctor of Philosophy (Strategic Management)

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Doctor of Philosophy (Computer Science) arrows

Doctor of Philosophy (Computer Science) Doctor of Philosophy (Computer Science)

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Doctor of Philosophy (Electronics) arrows

Doctor of Philosophy (Electronics) Doctor of Philosophy (Electronics)

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Doctor of Philosophy (Engineering) arrows

Doctor of Philosophy (Engineering) Doctor of Philosophy (Engineering)

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Doctor of Philosophy (Ecology and Biodiversity) arrows

Doctor of Philosophy (Ecology and Biodiversity) Doctor of Philosophy (Ecology and Biodiversity)

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Doctor of Philosophy (Health, Sport and Human Performance) arrows

Doctor of Philosophy (Health, Sport and Human Performance) Doctor of Philosophy (Health, Sport and Human Performance)

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Doctor of Philosophy (Molecular and Cellular Biology) arrows

Doctor of Philosophy (Molecular and Cellular Biology) Doctor of Philosophy (Molecular and Cellular Biology)

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Doctor of Philosophy (Psychology) arrows

Doctor of Philosophy (Psychology) Doctor of Philosophy (Psychology)

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Doctor of Philosophy (Chemistry) arrows

Doctor of Philosophy (Chemistry) Doctor of Philosophy (Chemistry)

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Doctor of Philosophy (Earth Sciences) arrows

Doctor of Philosophy (Earth Sciences) Doctor of Philosophy (Earth Sciences)

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Doctor of Philosophy (Environmental Planning) arrows

Doctor of Philosophy (Environmental Planning) Doctor of Philosophy (Environmental Planning)

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Doctor of Philosophy (Environmental Sciences) arrows

Doctor of Philosophy (Environmental Sciences) Doctor of Philosophy (Environmental Sciences)

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Doctor of Philosophy (Geography) arrows

Doctor of Philosophy (Geography) Doctor of Philosophy (Geography)

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Doctor of Philosophy (Materials and Processing) arrows

Doctor of Philosophy (Materials and Processing) Doctor of Philosophy (Materials and Processing)

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Doctor of Philosophy (Mathematics) arrows

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Doctor of Philosophy (Physics) arrows

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Doctor of Education arrows

Doctor of Education Doctor of Education

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Doctor of Juridical Science arrows

Doctor of Juridical Science Doctor of Juridical Science

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Doctor of Philosophy (Anthropology) arrows

Doctor of Philosophy (Anthropology) Doctor of Philosophy (Anthropology)

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Doctor of Philosophy (Education) arrows

Doctor of Philosophy (Education) Doctor of Philosophy (Education)

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Doctor of Philosophy (Human Resource Management) arrows

Doctor of Philosophy (Human Resource Management) Doctor of Philosophy (Human Resource Management)

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Doctor of Philosophy (International Relations and Security Studies) arrows

Doctor of Philosophy (International Relations and Security Studies) Doctor of Philosophy (International Relations and Security Studies)

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Doctor of Philosophy (Law) arrows

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Doctor of Philosophy (Māori Language/Te Reo Māori ) arrows

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Doctor of Philosophy (Māori and Indigenous Studies) arrows

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Doctor of Philosophy (Pacific and Indigenous Studies) arrows

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Doctor of Philosophy (Political Science) arrows

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Doctor of Philosophy (Population Studies and Demography) arrows

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Doctor of Philosophy (Public Relations) arrows

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Doctor of Philosophy (Screen and Media Studies) arrows

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Doctor of Philosophy (Social Policy) arrows

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Doctor of Philosophy (Sociology) arrows

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Doctor of Philosophy (Statistics) arrows

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Doctor of Philosophy (Tourism Management) arrows

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PHD Programmes 660