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Top 10 Universities for Masters in Marketing Degrees

Top 10 Universities for Master’s in Marketing Degrees main image

The wait is over, and the QS World University Rankings: Business Masters Rankings has finally launched for the third time, and this year includes the new QS Masters in Marketing ranking. Each of the universities were ranked according to five relevant indicators: employability, alumni outcomes, value for money, thought leadership, and diversity. This year’s masters in marketing ranking includes 77 universities in total, 24 of which are based in the US, 18 in the UK, and 10 in France.

Read on to discover the 10 universities for masters in marketing degrees in 2020, or click here for the full table.

The Top 10 Universities for Masters in Marketing Degrees in 2020

Global Rank

Location

University  

Course

1

France

HEC Paris

MSc in Marketing

2

UK

Imperial College Business School

MSc Strategic Marketing

3

US

Columbia Business School

MS in Marketing Science

4

UK

Manchester (Alliance) Business School

MSc Marketing

5

France, Morocco, China

EMLyon Business School

Masters in Transformation Digital, Marketing & Strategy

6

UK, France

ESCP Europe Business School

MSc in Marketing & Creativity

7

Spain

ESADE Business School

MSc in Marketing Management

8

UK

Warwick Business School

MSc Marketing and Strategy

9

France

EDHEC Business School

Master in Marketing Management

10

Austria

WU Vienna University of Economics and Business

 

Masters in Marketing

10. WU Vienna University of Economics and Business – Masters in Marketing

WU Vienna

Flickr: Ingrid Krammer

Location: Vienna, Austria

New to the QS Masters in Marketing Rankings this year is WU Vienna University of Economics and Business, coming in at 10th place with its Masters in Marketing course. The largest university of its kind in Europe, with over 23,000 students from 110 countries, WU is very international. WU’s highest scores are earnt in the employability and alumni outcomes indicators.

WU is triple accredited by EQUIS, AACSB and AMBA and is one of only six universities in the German speaking world to have this. These prestigious accreditations are awarded to schools with outstanding research output, excellent connections to the business community, and an international outlook. After graduating students of the MSc Marketing program have excellent employment options in all marketing related professional fields and sectors, and most graduates find a full-time job within three months of graduating.

9. EDHEC – Master in Marketing Management

EDHEC

Flickr: EDHEC Alumni

Location: Nice, France

Rising two places in the masters in marketing rankings this year is EDHEC Business School with its Master in Marketing Management. All of EDHEC’s courses are deigned to bring new ideas in global business practices and provide cutting edge, exciting courses that are relevant to the challenges facing the modern world. The course is taught in Nice, France but will be taught in English.

EDHEC gains its highest scores in the employability and alumni outcomes indicator, but also scores well for diversity. 77 percent of graduates find work outside their home country, and there are lots of on and off campus careers events to help students connect with top global companies. The business school also has a strong reputation for research excellence, and students on the master in marketing management course will be given the chance to work closely with global companies to supervise real time projects, meaning graduates are highly sought after by employers.

8. Warwick Business School (WBS) – MSc Marketing and Strategy

masters in marketing

Location: Coventry, United Kingdom

Rising two places since last year, the eighth best university in the world for master’s in marketing, Warwick Business School also claims third place for the subject in the UK. Originally established in 1967 as the School of Industrial and Business Studies, the school has educated alumni which now hold management positions in corporate, government, and academic institutions around the world. WBS’ MSc Marketing and Strategy course combines essential theoretical knowledge with the chance to apply this to real life business situations.

WBS scores the highest in the ranking for the thought leadership indicator. It also achieves high scores for both diversity and employability – with international members making up 97 percent of its students, and 76 percent of its faculty.

7. ESADE Business School – MSc in Marketing Management

masters in marketing

Location: Barcelona, Spain

Located in the cultural, Mediterranean city of Barcelona, ESADE Business School boasts a diverse campus population of 92 nationalities overall – with a 45/55 ratio of male and female students and 21 nationalities from five continents having made up the MSc in Marketing Management Class of 2018-2019. ESADE is ranked seventh in the latest master’s in marketing ranking, receiving excellent scores across three of the indicators, obtaining an extremely high score for alumni outcomes, and its second-highest score for the employability indicator.

ESADE is a world-renowned center for academic excellence, and its MSc in Marketing Management course encourages students to develop strategic thinking, as well as the confidence to question tradition and initiate change.

6. ESCP Europe Business School – MSc in Marketing & Creativity

masters in marketing

Location: London and Paris

With a global ranking of sixth for master’s in marketing degrees, the MSc in Marketing & Creativity course at ESCP Europe Business School ensures students graduate with not only an analytical, but also a creative approach to business and marketing management. The program aims to put students’ learning into action through a minimum of four months’ work experience within a variety of potential employers, including companies such as L’Oréal, Apple, and Amazon.

ESCP Europe shines the most for the employability indicator, as MSc in Marketing & Creativity graduates can expect to earn an average of $51,300.The ESCP is the oldest business school in the world, established in 1819, and is a globally recognized prestigious business school, with a network of 120 partner universities.

5. EMLyon—Masters in Transformation Digital, Marketing & Strategy

 Ecully

Flickr: Alizée Fourcade Photo of Écully, the area surrounding EMLyon Business School 

Location: Paris, Casablanca, Shanghai

New to the Masters in Marketing Ranking this year is EMLyon Business School, in fifth place for its Masters in Transformation, Digital, Marketing and Strategy course. The university is very international, having three campuses in France as well as international campuses in Casablanca and Shanghai, 80 nationalities represented and 40 percent of its students international.

EMLyon gains its highest score in the value for money indicator, with the course highly focused on improving graduates’ employment prospects and transferrable skills. For example, in their second term, students get the opportunity to work on a project with a selected company, or complete a six month internship.

4. Alliance Manchester Business School – MSc Marketing

masters in marketing

Location: Manchester, UK

Ranked fourth in the world this year for its master’s in marketing course, Alliance Manchester Business School is the number one most targeted higher-education business institution by graduate employers, according to the High Fliers Report 2018.Manchester’s 12 month MSc Marketing course offers applicants a wide range of specialist pathways to choose from, and it even provides students with the opportunity to apply for an international exchange if they wish.

With a global network of over 60,000 alumni in 176 countries and a student population comprised of 135 nationalities, it receives among the highest scores for thought leadership, and its second highest for diversity. Alliance Manchester also scores highly for employability, with graduates working at firms such as Amazon, Dyson Ltd, Google, L’Oréal and Volkswagen Group UK.

3. Columbia Business School – MS in Marketing Science

masters in marketing

Location: New York City, US

Dropping two places this year to rank third in the masters in marketing ranking is Columbia Business School, claiming first place out of the featured US business schools. Its MS in Marketing Science program scores impeccably for four of the indicators used to compile the ranking, receiving particularly high marks for thought leadership and value for money, and earning a perfect score for alumni outcomes.

As an intensive, two-semester STEM eligible course with a primary focus on marketing analytics, Columbia’s MS in Marketing Science program is tailored to fit marketing researchers with a desire to acquire the same level of competence, technical skills and expertise provided in the coursework component of a PhD program.

2. Imperial College Business School – MSc Strategic Marketing

masters in marketing

Location: London, UK

Placing second this year in the QS Master’s in Marketing ranking, Imperial College Business School also claims first place in the UK, and is considered to be one of the most respected business schools globally. Its central London location provides students the privilege of access to leading global organizations and the world’s top companies. The school’s innovative and practical MSc Strategic Marketing course is designed to encourage and develop strategic thinking in future marketers and students also have the option of a work placement.

Scoring excellently across all five indicators, the college boasts its highest scores in the thought leadership category, followed by employability, and diversity. A closer look at the scores shows that a decent 92 percent of former students are employed within three months of graduating.

1. HEC Paris – MSc in Marketing

masters in marketing

Location: Paris, France

We conclude our list with the number one ranked school in the world for its master’s in marketing course – HEC Paris. Earning high scores across most of the categories, HEC performs particularly well for employability, and thought leadership and earns a perfect score for alumni outcomes.

HEC Paris’ MSc in Marketing course provides aspiring marketers with the essential theoretical knowledge and practical skills required for a successful career in today’s professional world of marketing. Students are required to write a thesis in addition to completing a four-month period of work experience – which ensures graduates leave with a guaranteed level of confidence and professionalism in their field.

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Written by Belkis Megraoui
A former content writer for TopUniversities.com, Belkis published a range of articles for students and graduates across the globe. She has a zeal for history and a natural flair for the arts and sports. She also holds a bachelor’s degree in English Language & Communication with Journalism from the University of Hertfordshire and is a native speaker of the Arabic language.

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2 Comments

very informative

Very informative article.I would love to share this article.