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Masters in Marketing

Whether you’re continuing your undergraduate studies in marketing, looking to further your career knowledge and marketing skills, or looking to enter the marketing field from a different industry sector, a Masters in Marketing degree can help you develop and update the advanced knowledge, skills and strategic and industry awareness you need to take that next step towards a brilliant future marketing career.

Key Skills

Common skills gained from a graduate marketing degree include:

  • Solid understanding of all marketing topics, practices, principles, models and theories
  • Expert understanding of traditional and modern marketing issues and concerns
  • Advanced knowledge of marketing strategies, including how to apply and adapt them across a wide range of markets
  • Strong understanding of separate marketing functions and their impact on one another
  • Expert ability to use statistical and other marketing software
  • Ability to analyze and evaluate developments in consumer behavior and the market (both local and international)
  • Ability to work to a marketing brief, including fulfilling both conceptual and operational requirements
  • Ability to identify new marketing opportunities
  • Overview of general management principles, concerns and issues
  • Enhanced research skills, which may be useful for proceeding to a PhD program
  • Ability to research and critically assess key performance indicators (KPIs)
  • Ability to diagnose problems accurately and solve them creatively
  • Ability to communicate effectively (in both oral and written contexts)
  • Good presentation skills, including ability to persuade and to negotiate
  • Seamless ability to work in a team, and to lead a team
  • Ability to think strategically and critically
  • Excellent time-management and organizational skills
  • Ability to be self-aware and self-critical
  • Ability to carry out consumer research
  • Good numeracy skills
  • General political, intercultural and commercial awareness
  • Foreign language skills (if taking a foreign language component or year abroad)