Official Master's Degree in Marketing

The Official Master's Degree in Marketing (MSc in Marketing) is offered by the Faculty of Economics and Business Administration at Comillas Pontifical University through ICADE Business School.This official program offers specialist training to successfully lead a professional career in the field of marketing, sales and market research. The program is almost entirely taught in English given that complete competence in this language is an essential requirement to enter the labor market and develop a career.

This Master's Degree emphasizes the skills most highly sought after by companies: Data Analysis, Preparation of Documents, a Broad Outlook to forecast opportunities, Innovation, a Critical and Constructive Spirit, and Leadership. The Program is developed through four main modules: Understanding the Markets, Defining Value Proposition, Delivering Value Proposition and Measuring, complemented by “Laboratories”/Case Studies supervised by professionals, in which students must solve cases and problems, and respond to real-life situations.