10 monthsProgramme duration
37,000 EURTuition Fee/year
SepStarting Month
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master in Customer Experience & Innovation empowers you to create impactful, human-centered designs in the product, service and experience sectors. By rethinking and redesigning the customer journey, you’ll enhance consumer interactions and drive substantial value for businesses. Through an immersive exploration of product innovation and management, service and experience design, business and growth strategy, and innovation skills. You’ll learn to create seamless, synchronized experiences across all customer touchpoints and discover your unique path in the customer experience landscape.
The program is structured to transform you into a leader in innovation:
- Shift your mindset and create innovative solutions to gain professional opportunities such as: strategic design, innovation management, CX specialist and transversal roles that can impact any business department.
- After completing this foundational stage, where you will meet peers from different Master's programs, you will then tailor your learning journey to the Master in Customer Experience & Innovation.
- Choose from additional certifications to enhance your marketability, including those offered by digital giants like Google and Salesforce, or our own IE University Sustainability Certificate.
- Experience transformative growth with immersive experiences like Global Immersion Week or Social Impact Week. These programs offer firsthand insights through visits to key global hubs such as London, Amsterdam, Ghana and South Africa.
*The 2025-2026 intake starts on September 8th.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master in Customer Experience & Innovation empowers you to create impactful, human-centered designs in the product, service and experience sectors. By rethinking and redesigning the customer journey, you’ll enhance consumer interactions and drive substantial value for businesses. Through an immersive exploration of product innovation and management, service and experience design, business and growth strategy, and innovation skills. You’ll learn to create seamless, synchronized experiences across all customer touchpoints and discover your unique path in the customer experience landscape.
The program is structured to transform you into a leader in innovation:
- Shift your mindset and create innovative solutions to gain professional opportunities such as: strategic design, innovation management, CX specialist and transversal roles that can impact any business department.
- After completing this foundational stage, where you will meet peers from different Master's programs, you will then tailor your learning journey to the Master in Customer Experience & Innovation.
- Choose from additional certifications to enhance your marketability, including those offered by digital giants like Google and Salesforce, or our own IE University Sustainability Certificate.
- Experience transformative growth with immersive experiences like Global Immersion Week or Social Impact Week. These programs offer firsthand insights through visits to key global hubs such as London, Amsterdam, Ghana and South Africa.
*The 2025-2026 intake starts on September 8th.
Admission Requirements
- Candidates are required to submit references or letter(s) of recommendation for acceptance
- Candidates are required to submit an essay(s) for acceptance
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
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Scholarship Applications: Frequently Asked Questions
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