10 monthsProgramme duration
37,000 EURTuition Fee/year
SepStarting Month
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
In our advanced digital era, innovative thinkers are needed to design marketing and communication strategies that cut through the fog and engage hyper-connected consumers. The Master in Strategic Marketing & Communication will provide you with the tools, knowledge and experience needed to meet these challenges, allowing you to lead your organization to success in a dynamic and complex business ecosystem. This program is a 360-degree exploration of the current marketing and communication landscape, challenging you to pursue the next best you as you gain skills in brand and reputation management, communication and marketing.
This rigorous program includes several unique components designed to boost your educational experience and help you stand out from the competition:
- Kick-start your learning with the Common Core Period, where you master the basics of analytical, commercial, creative and digital skills while you build connections with your diverse, international classmates from our various programs.
- Complement your skills with optional certifications from digital leaders like Google and Salesforce. We also offer the IE University Sustainability Certificate, which features expertise from the top-ranked IE Business School.
- Gain firsthand experience with our optional international experiences. Join the Global Immersion Week or Social Impact Week and visit leading players in the field in London, Ghana, Amsterdam or South Africa.
- Build your professional skills with our Career Sector Track period, a three-month add-on allowing you to gain practical experience in either Marketing and Tech or Marketing for Consumer Goods, Luxury and Fashion.
*The 2025-2026 intake starts on September 8th.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
In our advanced digital era, innovative thinkers are needed to design marketing and communication strategies that cut through the fog and engage hyper-connected consumers. The Master in Strategic Marketing & Communication will provide you with the tools, knowledge and experience needed to meet these challenges, allowing you to lead your organization to success in a dynamic and complex business ecosystem. This program is a 360-degree exploration of the current marketing and communication landscape, challenging you to pursue the next best you as you gain skills in brand and reputation management, communication and marketing.
This rigorous program includes several unique components designed to boost your educational experience and help you stand out from the competition:
- Kick-start your learning with the Common Core Period, where you master the basics of analytical, commercial, creative and digital skills while you build connections with your diverse, international classmates from our various programs.
- Complement your skills with optional certifications from digital leaders like Google and Salesforce. We also offer the IE University Sustainability Certificate, which features expertise from the top-ranked IE Business School.
- Gain firsthand experience with our optional international experiences. Join the Global Immersion Week or Social Impact Week and visit leading players in the field in London, Ghana, Amsterdam or South Africa.
- Build your professional skills with our Career Sector Track period, a three-month add-on allowing you to gain practical experience in either Marketing and Tech or Marketing for Consumer Goods, Luxury and Fashion.
*The 2025-2026 intake starts on September 8th.
Admission Requirements
- Candidates are required to submit references or letter(s) of recommendation for acceptance
- Candidates are required to submit an essay(s) for acceptance
Tuition fees
Domestic
International
Scholarships
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