10 monthsProgramme duration
37,000 EURTuition Fee/year
SepStarting Month
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
In today’s world, we are constantly bombarded by branding, messages and content. The ability to merge creativity with management is more crucial than ever. We know content is king, but how can you help your brand stand out? The Master in Creative Direction, Content & Branding is an intensive 10-month program that will help you conceive, drive and implement creative projects from the beginning to the end, helping you to understand the full creative process. The program equips you with the tools to craft compelling content and visual projects that resonate with audiences.
Along the way, you have several additional opportunities to deepen your professional skills:
- Jumpstart your academic journey with the Common Core Period, where you’ll study alongside your peers in other Marketing, Communication & Sales programs. You’ll build the necessary foundational skills while networking and creating professional connections with a diverse group of classmates.
- Enhance your expertise with additional certificates from prestigious organizations such as Salesforce, AWS and Google, or earn the coveted IE University Sustainability Certificate.
- Participate in Global Immersion Week or Social Impact Week, with trips to London, Ghana, Amsterdam or South Africa, seeing the work of major industry players up close.
- Sharpen your skills further during an additional three-month Career Sector Track. This phase is tailored to deepen your industry-specific knowledge in areas such as Marketing and Tech or Marketing for Consumer Goods, Luxury and Fashion.
*The 2025-2026 intake starts on September 8th.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
In today’s world, we are constantly bombarded by branding, messages and content. The ability to merge creativity with management is more crucial than ever. We know content is king, but how can you help your brand stand out? The Master in Creative Direction, Content & Branding is an intensive 10-month program that will help you conceive, drive and implement creative projects from the beginning to the end, helping you to understand the full creative process. The program equips you with the tools to craft compelling content and visual projects that resonate with audiences.
Along the way, you have several additional opportunities to deepen your professional skills:
- Jumpstart your academic journey with the Common Core Period, where you’ll study alongside your peers in other Marketing, Communication & Sales programs. You’ll build the necessary foundational skills while networking and creating professional connections with a diverse group of classmates.
- Enhance your expertise with additional certificates from prestigious organizations such as Salesforce, AWS and Google, or earn the coveted IE University Sustainability Certificate.
- Participate in Global Immersion Week or Social Impact Week, with trips to London, Ghana, Amsterdam or South Africa, seeing the work of major industry players up close.
- Sharpen your skills further during an additional three-month Career Sector Track. This phase is tailored to deepen your industry-specific knowledge in areas such as Marketing and Tech or Marketing for Consumer Goods, Luxury and Fashion.
*The 2025-2026 intake starts on September 8th.
Admission Requirements
- Candidates are required to submit references or letter(s) of recommendation for acceptance
- Candidates are required to submit an essay(s) for acceptance
Tuition fees
Domestic
International
Scholarships
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