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The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. This program is a combination of business, marketing, data analytics and consumer behavior, allowing you to gain unique customer insights into the quantitative and qualitative side of market research. This knowledge is critical to guide business strategies and actionable plans to address the market's wants and needs of today and anticipate those of tomorrow.
This 10-month program takes you on an intensive learning journey to the next best you, preparing you to build the fundamentals, enhance your creative and digital skills, and ensure that you’re ready to step into the specialized world of market research and consumer behavior. You'll begin with a Core Period, studying alongside other marketing and CX professionals from similar programs. You’ll then be given the option to work toward additional certifications from digital leaders including Google, AWS and Salesforce, to secure the credentials that best fit your own aspirations and ambitions. Our world-renowned faculty have also designed IE University’s Sustainability Certificate, available as an option to further focus your program on your own future career path.
For real professional impact, there's no substitute for experience. And that's what our Global Immersion Week and Social Impact Week, designed to immerse you in the sector with experiential visits to leading sector players. Previous intakes have visited global hubs in London and Ghana, and our future intakes will visit Amsterdam or South Africa.
And even after your program, you can continue to focus on your future career plans with our optional, three-month Career Booster period. In this additional section, you can choose to enhance your skills and knowledge in Marketing and Tech or Marketing for Consumer Goods, Luxury and Fashion.
*The 2024-2025 intake starts on September 9th.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. This program is a combination of business, marketing, data analytics and consumer behavior, allowing you to gain unique customer insights into the quantitative and qualitative side of market research. This knowledge is critical to guide business strategies and actionable plans to address the market's wants and needs of today and anticipate those of tomorrow.
This 10-month program takes you on an intensive learning journey to the next best you, preparing you to build the fundamentals, enhance your creative and digital skills, and ensure that you’re ready to step into the specialized world of market research and consumer behavior. You'll begin with a Core Period, studying alongside other marketing and CX professionals from similar programs. You’ll then be given the option to work toward additional certifications from digital leaders including Google, AWS and Salesforce, to secure the credentials that best fit your own aspirations and ambitions. Our world-renowned faculty have also designed IE University’s Sustainability Certificate, available as an option to further focus your program on your own future career path.
For real professional impact, there's no substitute for experience. And that's what our Global Immersion Week and Social Impact Week, designed to immerse you in the sector with experiential visits to leading sector players. Previous intakes have visited global hubs in London and Ghana, and our future intakes will visit Amsterdam or South Africa.
And even after your program, you can continue to focus on your future career plans with our optional, three-month Career Booster period. In this additional section, you can choose to enhance your skills and knowledge in Marketing and Tech or Marketing for Consumer Goods, Luxury and Fashion.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
IE Business School runs master's degree programs, executive master's degrees, executive education programs, PhD and DBA programs. Approximately 1,900 students from 90 countries undertake degree programs at IE each year. There are approximately 5,600 annual participants in the school's executive education programs.
The International MBA is our flagship 1-year full-time MBA program in Madrid. This transformational journey shapes professionals and entrepreneurs, turning them into leaders that generate impact and drive change around the world.
The Global Online MBA is a unique and challenging Blended program that gives you the tools to boost your career potential over the course of 17 months without sacrificing professional momentum.
The Executive MBA at IE Business School is a 15-month journey that brings together business leaders from diverse cultural and professional backgrounds and gives them exclusive access to invaluable insights across the business world.
Quick Facts:
Blended Methodology (Online + Madrid + 2 optional international weeks)
El Executive MBA es una experiencia única y transformadora. Durante 10 meses, el programa te brinda la formación y las herramientas necesarias para poder afrontar los retos del futuro empresarial con éxito y desarrollar tus habilidades de liderazgo.
El Executive MBA Blended es un programa oficial creado para potenciar tu transformación profesional. Un programa flexible adaptado a tus necesidades de crecimiento y coherente con el entorno globalizado e interconectado en el que vives.
Our Global Executive MBA provides you with a transformational learning experience, connecting you to a network of high-achieving global leaders. This 15-month blended program will challenge you, change you, and inspire you to reach new limits.
Quick Facts:
Blended Methodology (Madrid, Singapore, Los Angeles, Sao Paulo & Online)
Anchored in the values and strengths of both institutions, the IE Brown Executive MBA is a 15-month program designed for executives who seek to inspire those around them and disrupt the future of business.
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Blended Methodology (Madrid, Cape Town, Providence and Online)
Anchored in the values and strengths of both institutions, the IE Brown Executive MBA is a 15-month program designed for executives who seek to inspire those around them and disrupt the future of business.
Quick Facts:
Blended Methodology (Madrid, Singapore, and Online)
Discover business and build your global network during a 1 year program with different customization opportunities including 6 different tracks and more than 50 free electives, to give you complete control over your career trajectory.
Our Master in Finance is a 10-month program developed by capital markets professionals that prepares students for the CFA level I exam and increases candidate's appeal for recruitment processes for leading financial institutions.
The Master in Advanced Finance program is a 14-month program developed by capital market professionals, for financiers, in line with the demand of the recruiting market. Intended for those who wish to take their career to the next level.
This 15-month program is aimed at executive professionals with a minimum of 5 years work experience in the world of finance or related field. Our Blended Methodology allows participants to obtain a Master degree while staying at work.
Es un programa a tiempo parcial de 11 meses de duración, orientado a profesionales con al menos 5 años de experiencia profesional que buscan profundizar en los campos del conocimiento más vanguardistas del sector financiero.
This combination offers you the opportunity to sharpen your business acumen and broaden your global perspective, while learning how to identify, collect, analyze, interpret and use data to create value and drive innovation.
Master in Market Research and Consumer Behavior
Madrid, Madrid, Spain
10 monthsProgram duration
36,000 EURTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. This program is a combination of business, marketing, data analytics and consumer behavior, allowing you to gain unique customer insights into the quantitative and qualitative side of market research. This knowledge is critical to guide business strategies and actionable plans to address the market's wants and needs of today and anticipate those of tomorrow.
This 10-month program takes you on an intensive learning journey to the next best you, preparing you to build the fundamentals, enhance your creative and digital skills, and ensure that you’re ready to step into the specialized world of market research and consumer behavior. You'll begin with a Core Period, studying alongside other marketing and CX professionals from similar programs. You’ll then be given the option to work toward additional certifications from digital leaders including Google, AWS and Salesforce, to secure the credentials that best fit your own aspirations and ambitions. Our world-renowned faculty have also designed IE University’s Sustainability Certificate, available as an option to further focus your program on your own future career path.
For real professional impact, there's no substitute for experience. And that's what our Global Immersion Week and Social Impact Week, designed to immerse you in the sector with experiential visits to leading sector players. Previous intakes have visited global hubs in London and Ghana, and our future intakes will visit Amsterdam or South Africa.
And even after your program, you can continue to focus on your future career plans with our optional, three-month Career Booster period. In this additional section, you can choose to enhance your skills and knowledge in Marketing and Tech or Marketing for Consumer Goods, Luxury and Fashion.
*The 2024-2025 intake starts on September 9th.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. This program is a combination of business, marketing, data analytics and consumer behavior, allowing you to gain unique customer insights into the quantitative and qualitative side of market research. This knowledge is critical to guide business strategies and actionable plans to address the market's wants and needs of today and anticipate those of tomorrow.
This 10-month program takes you on an intensive learning journey to the next best you, preparing you to build the fundamentals, enhance your creative and digital skills, and ensure that you’re ready to step into the specialized world of market research and consumer behavior. You'll begin with a Core Period, studying alongside other marketing and CX professionals from similar programs. You’ll then be given the option to work toward additional certifications from digital leaders including Google, AWS and Salesforce, to secure the credentials that best fit your own aspirations and ambitions. Our world-renowned faculty have also designed IE University’s Sustainability Certificate, available as an option to further focus your program on your own future career path.
For real professional impact, there's no substitute for experience. And that's what our Global Immersion Week and Social Impact Week, designed to immerse you in the sector with experiential visits to leading sector players. Previous intakes have visited global hubs in London and Ghana, and our future intakes will visit Amsterdam or South Africa.
And even after your program, you can continue to focus on your future career plans with our optional, three-month Career Booster period. In this additional section, you can choose to enhance your skills and knowledge in Marketing and Tech or Marketing for Consumer Goods, Luxury and Fashion.
*The 2024-2025 intake starts on September 9th.
Admission requirements
Exam Scores
Important Dates
Application
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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