Innovation and Marketing Management (Taught) 12 months Postgraduate Programme By University of Strathclyde |TopUniversities
Programme Duration

12 monthsProgramme duration

Tuitionfee

22,050 GBPTuition Fee/year

Starting Month

Jan-2000Starting Month

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

The 21st century is witnessing an unprecedented growth in technological innovation, across all business sectors. This Masters degree, unique in Europe, brings together the fields of marketing and engineering in an integrated course that enables graduates to pursue a professional career in either direction with tremendous success. Today’s business professionals are required to have a strong understanding of how technology and innovation must meet with the demand for technology driven products and/or services. However, the majority of business undergraduates lack the necessary educational background that would allow them to fully understand how emerging technologies open the way to new business opportunities. Likewise, graduates from engineering lack the necessary business background that would enable them to focus their innovativeness and skills in economically sustainable ideas for new products and/or services.

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

The 21st century is witnessing an unprecedented growth in technological innovation, across all business sectors. This Masters degree, unique in Europe, brings together the fields of marketing and engineering in an integrated course that enables graduates to pursue a professional career in either direction with tremendous success. Today’s business professionals are required to have a strong understanding of how technology and innovation must meet with the demand for technology driven products and/or services. However, the majority of business undergraduates lack the necessary educational background that would allow them to fully understand how emerging technologies open the way to new business opportunities. Likewise, graduates from engineering lack the necessary business background that would enable them to focus their innovativeness and skills in economically sustainable ideas for new products and/or services.

Admission Requirements

2.6+
6.5+
125+
80+
60+

1 Year
Jan-2000

Tuition fees

Domestic
13,550 GBP
International
22,050 GBP

Scholarships

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