Bachelor of Science in Marketing Undergraduate Programme By Arizona State University |TopUniversities
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Bachelor of Science in Marketing

Location

Downtown Phoenix Campus, Phoenix, United States
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Main Subject Area

MarketingMain Subject Area

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Programme overview

Main Subject

Marketing

Degree

BS

Study Level

Undergraduate

Study Mode

Online

This major involves analysis of how businesses plan, organize, administer and control their resources to achieve marketing objectives. Focus is placed on market forces, growth and the survival of firms in competitive markets, as well as the marketing strategy and tactics of the firm. Students examine the role of marketing in organizations and society and develop skills in market analysis, product and service development, pricing, advertising and promotion management, personal selling and sales management. They learn about the distinctive nature of marketing activities in consumer product, service and business-to-business markets, and in the global economy. Marketing graduates have a wide range of employment opportunities. Many accept positions in the areas of professional sales or retail management.

Programme overview

Main Subject

Marketing

Degree

BS

Study Level

Undergraduate

Study Mode

Online

This major involves analysis of how businesses plan, organize, administer and control their resources to achieve marketing objectives. Focus is placed on market forces, growth and the survival of firms in competitive markets, as well as the marketing strategy and tactics of the firm. Students examine the role of marketing in organizations and society and develop skills in market analysis, product and service development, pricing, advertising and promotion management, personal selling and sales management. They learn about the distinctive nature of marketing activities in consumer product, service and business-to-business markets, and in the global economy. Marketing graduates have a wide range of employment opportunities. Many accept positions in the areas of professional sales or retail management.

Admission Requirements

3+
6+
61+
53+
1230+

Jan

Tuition fees

Domestic (Out of State)
79,752 USD

Scholarships

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Master of Legal Studies in Conflict Resolution arrows

Master of Legal Studies in Conflict Resolution Programme

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Master of Legal Studies in Construction Law arrows

Master of Legal Studies in Construction Law Programme

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Master of Legal Studies in Contract Management arrows

Master of Legal Studies in Contract Management Programme

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Master of Legal Studies in Corporate and Health Care Compliance arrows

Master of Legal Studies in Corporate and Health Care Compliance Programme

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Master of Legal Studies in Criminal Law arrows

Master of Legal Studies in Criminal Law Programme

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Master of Legal Studies in HR and Employment Law arrows

Master of Legal Studies in HR and Employment Law Programme

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Master of Legal Studies in Intellectual Property Law arrows

Master of Legal Studies in Intellectual Property Law Programme

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Master of Legal Studies in Law and Sustainability arrows

Master of Legal Studies in Law and Sustainability Programme

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Master of Legal Studies in Sports Law and Business arrows

Master of Legal Studies in Sports Law and Business Programme

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Master of Liberal Studies arrows

Master of Liberal Studies Programme

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Master of Public Safety Leadership and Administration arrows

Master of Public Safety Leadership and Administration Programme

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Master of Public Safety Leadership and Administration (Emergency Medical Services – Mobile Integrated Healthcare) arrows

Master of Public Safety Leadership and Administration (Emergency Medical Services – Mobile Integrated Healthcare) Programme

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Master of Public Safety Leadership and Administration (Executive Fire Administration) arrows

Master of Public Safety Leadership and Administration (Executive Fire Administration) Programme

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Master of Public Safety Leadership and Administration (Executive Police Administration) arrows

Master of Public Safety Leadership and Administration (Executive Police Administration) Programme

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Master of Science in Family & Human Development arrows

Master of Science in Family & Human Development Programme

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Master of Science in Global Technology & Development (Applied International Development) arrows

Master of Science in Global Technology & Development (Applied International Development) Programme

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Master of Science in Global Technology and Development arrows

Master of Science in Global Technology and Development Programme

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Master of Science in Graphic Information Technology arrows

Master of Science in Graphic Information Technology Programme

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Master of Science in Supply Chain Management arrows

Master of Science in Supply Chain Management Programme

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Master of Science in Technical Communication arrows

Master of Science in Technical Communication Programme

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Master of Social Work arrows

Master of Social Work Programme

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Master of Teaching English to Speakers of Other Languages arrows

Master of Teaching English to Speakers of Other Languages Programme

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Undergrad Programmes 25