Master of Science in Digital Audience Strategy Postgraduate Programme By Arizona State University |TopUniversities
Subject Ranking

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Main Subject Area

Computer Science and Information SystemsMain Subject Area

Programme overview

Main Subject

Computer Science and Information Systems

Degree

MSc

Study Level

Masters

Study Mode

Online

Students in the online MS in digital audience strategy learn strategies and tactics to grow audiences through audience-first digital content that leverages search engine optimization (SEO), search engine marketing (SEM), audience research, and paid and organic social media campaigns. You’ll work with real-world clients to analyze content performance and develop, test and execute audience growth strategies in real time. Through required coursework in ethics, media law and entrepreneurship, you’ll learn to make ethical business decisions regarding consumer privacy, digital data security and community engagement. Through elective courses, you’ll develop additional expertise in areas such as data science, leadership and management, and intellectual property. Students graduate from the program ready to drive digital innovation and business development.

Programme overview

Main Subject

Computer Science and Information Systems

Degree

MSc

Study Level

Masters

Study Mode

Online

Students in the online MS in digital audience strategy learn strategies and tactics to grow audiences through audience-first digital content that leverages search engine optimization (SEO), search engine marketing (SEM), audience research, and paid and organic social media campaigns. You’ll work with real-world clients to analyze content performance and develop, test and execute audience growth strategies in real time. Through required coursework in ethics, media law and entrepreneurship, you’ll learn to make ethical business decisions regarding consumer privacy, digital data security and community engagement. Through elective courses, you’ll develop additional expertise in areas such as data science, leadership and management, and intellectual property. Students graduate from the program ready to drive digital innovation and business development.

Admission Requirements

3+
6+
100+
60+
1120+

Jan

Domestic (Out of State)
19,498 USD

Scholarships

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