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This major involves analysis of how businesses plan, organize, administer and control their resources to achieve marketing objectives. Focus is placed on market forces, growth and the survival of firms in competitive markets, as well as the marketing strategy and tactics of the firm. Students examine the role of marketing in organizations and society and develop skills in market analysis, product and service development, pricing, advertising and promotion management, personal selling and sales management. They learn about the distinctive nature of marketing activities in consumer product, service and business-to-business markets, and in the global economy. Marketing graduates have a wide range of employment opportunities. Many accept positions in the areas of professional sales or retail management.
Programme overview
Main Subject
Marketing
Degree
BS
Study Level
Undergraduate
Study Mode
Online
This major involves analysis of how businesses plan, organize, administer and control their resources to achieve marketing objectives. Focus is placed on market forces, growth and the survival of firms in competitive markets, as well as the marketing strategy and tactics of the firm. Students examine the role of marketing in organizations and society and develop skills in market analysis, product and service development, pricing, advertising and promotion management, personal selling and sales management. They learn about the distinctive nature of marketing activities in consumer product, service and business-to-business markets, and in the global economy. Marketing graduates have a wide range of employment opportunities. Many accept positions in the areas of professional sales or retail management.
Admission Requirements
3.4+
6+
61+
53+
1230+
95+
4 Years
Jan
Tuition fees
Domestic (Out of State)
79,752 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Science in Marketing
Downtown Phoenix Campus, Phoenix, United States
48 monthsProgramme duration
JanStarting Month
Programme overview
Main Subject
Marketing
Degree
BS
Study Level
Undergraduate
Study Mode
Online
Programme overview
Main Subject
Marketing
Degree
BS
Study Level
Undergraduate
Study Mode
Online
Admission Requirements
Tuition fees
Domestic (Out of State)
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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