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The Master of Professional studies in Data Analytics with an option in Marketing Analytics delivers the knowledge to help you design, implement, and apply data analysis techniques to solve today's complex marketing challenges. You will learn to use and analyze data to address issues related to brand positioning and differentiation, pricing and product strategy, brand equity, marketing campaign performance, and customer satisfaction measuring campaign performance. This program, delivered entirely online through Penn State World Campus, also provides you with a solid understanding of the broader mechanics involved in data analytics, including the computational statistics and machine learning options for processing and exploring datasets. Professionals in market research, brand management, and marketing analysis will find this degree particularly useful, as it empowers them to make effective data-driven decisions that impact the customer experience, overall marketing effectiveness, and an organization's future growth.
Programme overview
Main Subject
Library and Information Management
Degree
MPS
Study Level
Masters
Study Mode
Online
The Master of Professional studies in Data Analytics with an option in Marketing Analytics delivers the knowledge to help you design, implement, and apply data analysis techniques to solve today's complex marketing challenges. You will learn to use and analyze data to address issues related to brand positioning and differentiation, pricing and product strategy, brand equity, marketing campaign performance, and customer satisfaction measuring campaign performance. This program, delivered entirely online through Penn State World Campus, also provides you with a solid understanding of the broader mechanics involved in data analytics, including the computational statistics and machine learning options for processing and exploring datasets. Professionals in market research, brand management, and marketing analysis will find this degree particularly useful, as it empowers them to make effective data-driven decisions that impact the customer experience, overall marketing effectiveness, and an organization's future growth.
Admission Requirements
6+
80+
3+
For admission to the Graduate School, an applicant must hold either (1) a baccalaureate degree from a regionally accredited U.S. institution or (2) a tertiary (postsecondary) degree that is deemed comparable to a four-year bachelor's degree from a regionally accredited U.S. institution. This degree must be from an officially recognized degree-granting institution in the country in which it operates. Applicants with an undergraduate degree in a quantitative discipline such as science, engineering, or business will be given preferred consideration. Applicants from other disciplines will be considered based on prior coursework, professional work experience, and/or standardized test scores. For students beginning after Summer 2021, official GMAT or GRE test scores are generally required.
Jan
May
Tuition fees
Domestic
31,380 USD
International
31,380 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Master of Professional Studies in Data Analytics - Marketing Analytics Option
The Pennsylvania State University, University Park, United States
31,380 USDTuition Fee/year
Library and Information ManagementMain Subject Area
Programme overview
Main Subject
Library and Information Management
Degree
MPS
Study Level
Masters
Study Mode
Online
Programme overview
Main Subject
Library and Information Management
Degree
MPS
Study Level
Masters
Study Mode
Online
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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