Master of Professional Studies in Data Analytics - Marketing Analytics Option Program By Penn State - World Campus |Top Universities

Master of Professional Studies in Data Analytics - Marketing Analytics Option

Tuitionfee

31,380 USDTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

Library and Information ManagementMain Subject Area

Program overview

Main Subject

Library and Information Management

Degree

MPS

Study Level

Masters

Study Mode

Online

The Master of Professional studies in Data Analytics with an option in Marketing Analytics delivers the knowledge to help you design, implement, and apply data analysis techniques to solve today's complex marketing challenges. You will learn to use and analyze data to address issues related to brand positioning and differentiation, pricing and product strategy, brand equity, marketing campaign performance, and customer satisfaction measuring campaign performance. This program, delivered entirely online through Penn State World Campus, also provides you with a solid understanding of the broader mechanics involved in data analytics, including the computational statistics and machine learning options for processing and exploring datasets. Professionals in market research, brand management, and marketing analysis will find this degree particularly useful, as it empowers them to make effective data-driven decisions that impact the customer experience, overall marketing effectiveness, and an organization's future growth.

Program overview

Main Subject

Library and Information Management

Degree

MPS

Study Level

Masters

Study Mode

Online

The Master of Professional studies in Data Analytics with an option in Marketing Analytics delivers the knowledge to help you design, implement, and apply data analysis techniques to solve today's complex marketing challenges. You will learn to use and analyze data to address issues related to brand positioning and differentiation, pricing and product strategy, brand equity, marketing campaign performance, and customer satisfaction measuring campaign performance. This program, delivered entirely online through Penn State World Campus, also provides you with a solid understanding of the broader mechanics involved in data analytics, including the computational statistics and machine learning options for processing and exploring datasets. Professionals in market research, brand management, and marketing analysis will find this degree particularly useful, as it empowers them to make effective data-driven decisions that impact the customer experience, overall marketing effectiveness, and an organization's future growth.

Admission requirements

Undergraduate

6+
80+
3+
For admission to the Graduate School, an applicant must hold either (1) a baccalaureate degree from a regionally accredited U.S. institution or (2) a tertiary (postsecondary) degree that is deemed comparable to a four-year bachelor's degree from a regionally accredited U.S. institution. This degree must be from an officially recognized degree-granting institution in the country in which it operates. Applicants with an undergraduate degree in a quantitative discipline such as science, engineering, or business will be given preferred consideration. Applicants from other disciplines will be considered based on prior coursework, professional work experience, and/or standardized test scores. For students beginning after Summer 2021, official GMAT or GRE test scores are generally required.
Jan
May

Tuition fee and scholarships

Domestic Students

31,380 USD
-

International Students

31,380 USD
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

banner
download_icon Download Scholarship Guide

More programs from the university

Distinguish yourself with a respected and recognized bachelor's degree from Penn State World Campus. Choose from accredited B.A. and B.S. degrees online that complement your interests and career goals — from traditional liberal arts to technical specializations. Penn State World Campus offers more than 40 accredited undergraduate degrees, certificates, and minors. Whether you are ready to earn your bachelor's or associate's online, or are starting with a certificate program, earning your degree or certificate from Penn State can open up new opportunities. You can enhance your résumé, start a new career, complete your degree, or move forward in your current career. To learn more about the variety of online undergraduate programs offered at Penn State World Campus, please choose a program.

Penn State World Campus offers master's degrees online to help you advance your career. Earning a respected, accredited master's degree online from Penn State, a nationally-recognized institution, can benefit your career and professional advancement. Learn from world-class Penn State graduate faculty and study with other career-focused students from diverse backgrounds.

Postgrad programs