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The Master’s in Marketing Analytics and Insights empowers today’s marketer by helping them embrace technology and analytics tools to maximize their organization’s marketing investment. Instead of drowning in complex and disparate marketing data, you will learn to integrate, visualize, and leverage data to generate meaningful insights in the areas of digital marketing communications, customer experience and lifecycle, and brand management. You can apply this knowledge to: design and implement results-oriented digital marketing campaigns, maximize campaign effectiveness by determining ideal contact frequency and timing, demonstrate marketing ROI beyond intermediate marketing metrics, measure social media influence and its impact on your brand, calculate brand valuation and effectively communicate it to stakeholders, assess ecommerce trends and customer preferences, and determine customer lifetime value to improve customer selection and optimal marketing research allocation. This completely online program gives you the in-depth expertise needed to influence marketing strategy and decision-making in today’s data-driven environment, helping you to transform both your organization and your career.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Online
The Master’s in Marketing Analytics and Insights empowers today’s marketer by helping them embrace technology and analytics tools to maximize their organization’s marketing investment. Instead of drowning in complex and disparate marketing data, you will learn to integrate, visualize, and leverage data to generate meaningful insights in the areas of digital marketing communications, customer experience and lifecycle, and brand management. You can apply this knowledge to: design and implement results-oriented digital marketing campaigns, maximize campaign effectiveness by determining ideal contact frequency and timing, demonstrate marketing ROI beyond intermediate marketing metrics, measure social media influence and its impact on your brand, calculate brand valuation and effectively communicate it to stakeholders, assess ecommerce trends and customer preferences, and determine customer lifetime value to improve customer selection and optimal marketing research allocation. This completely online program gives you the in-depth expertise needed to influence marketing strategy and decision-making in today’s data-driven environment, helping you to transform both your organization and your career.
Admission Requirements
80+
6+
3+
For admission to the Graduate School, an applicant must hold either (1) a baccalaureate degree from a regionally accredited U.S. institution or (2) a tertiary (postsecondary) degree that is deemed comparable to a four-year bachelor's degree from a regionally accredited U.S. institution. This degree must be from an officially recognized degree-granting institution in the country in which it operates. Baccalaureate degree with a 3.0 minimum undergraduate GPA (or equivalent).
Jan
May
Domestic
31,380 USD
International
31,380 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Master's in Marketing Analytics and Insights
The Pennsylvania State University, University Park, United States
31,380 USDTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Online
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Online
Admission Requirements
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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