Master's in Marketing Analytics and Insights

The Master’s in Marketing Analytics and Insights empowers today’s marketer by helping them embrace technology and analytics tools to maximize their organization’s marketing investment. Instead of drowning in complex and disparate marketing data, you will learn to integrate, visualize, and leverage data to generate meaningful insights in the areas of digital marketing communications, customer experience and lifecycle, and brand management. You can apply this knowledge to: design and implement results-oriented digital marketing campaigns, maximize campaign effectiveness by determining ideal contact frequency and timing, demonstrate marketing ROI beyond intermediate marketing metrics, measure social media influence and its impact on your brand, calculate brand valuation and effectively communicate it to stakeholders, assess ecommerce trends and customer preferences, and determine customer lifetime value to improve customer selection and optimal marketing research allocation. This completely online program gives you the in-depth expertise needed to influence marketing strategy and decision-making in today’s data-driven environment, helping you to transform both your organization and your career.