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The Summer course in Fashion Brand Management examines the relationship between art, culture, marketing and branding, target and communication to gain a deeper understanding of the concept of strategy and the importance of a product that is not only of high quality, but also authentic and perceived well. The purpose of this course is to provide students with an understanding of the relationship between the concept of brand, its identity, and communication tools through a combination of fashion culture and an economic analysis of the fashion system.
The students will deeply understand the fashion processes, culture, style, and digital knowledge in order to read and interpret the system, to evaluate its strengths, to comprehend the complex and delicate mechanisms that govern the international market, their differences and the constant need to balance brand identity with innovation and sustainability.
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The Summer course in Fashion Brand Management examines the relationship between art, culture, marketing and branding, target and communication to gain a deeper understanding of the concept of strategy and the importance of a product that is not only of high quality, but also authentic and perceived well. The purpose of this course is to provide students with an understanding of the relationship between the concept of brand, its identity, and communication tools through a combination of fashion culture and an economic analysis of the fashion system.
The students will deeply understand the fashion processes, culture, style, and digital knowledge in order to read and interpret the system, to evaluate its strengths, to comprehend the complex and delicate mechanisms that govern the international market, their differences and the constant need to balance brand identity with innovation and sustainability.
Admission Requirements
Jun
Tuition fees
Domestic
2,600 EUR
International
2,600 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Fashion Brand Management
IED Florence, Firenze, Italy
8 monthsProgramme duration
2,600 EURTuition Fee/year
Business and Management StudiesMain Subject Area
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The Summer course in Fashion Brand Management examines the relationship between art, culture, marketing and branding, target and communication to gain a deeper understanding of the concept of strategy and the importance of a product that is not only of high quality, but also authentic and perceived well. The purpose of this course is to provide students with an understanding of the relationship between the concept of brand, its identity, and communication tools through a combination of fashion culture and an economic analysis of the fashion system.
The students will deeply understand the fashion processes, culture, style, and digital knowledge in order to read and interpret the system, to evaluate its strengths, to comprehend the complex and delicate mechanisms that govern the international market, their differences and the constant need to balance brand identity with innovation and sustainability.
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The Summer course in Fashion Brand Management examines the relationship between art, culture, marketing and branding, target and communication to gain a deeper understanding of the concept of strategy and the importance of a product that is not only of high quality, but also authentic and perceived well. The purpose of this course is to provide students with an understanding of the relationship between the concept of brand, its identity, and communication tools through a combination of fashion culture and an economic analysis of the fashion system.
The students will deeply understand the fashion processes, culture, style, and digital knowledge in order to read and interpret the system, to evaluate its strengths, to comprehend the complex and delicate mechanisms that govern the international market, their differences and the constant need to balance brand identity with innovation and sustainability.
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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