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The Master’s Course in Brand Design for Hospitality based at IED Firenze and IED Barcelona has a focus on how branding and brand strategies can be applied to the HRC industry. As opposed to products and services, restaurants and hospitality providers as a whole are like ‘living entities’. To some extent, hospitality facilities can be regarded as a theatre scene where human interaction and magic blend together to tell a story.
When creating your brand strategy for a hospitality venue, you need to know how to set it apart from the competition. Your aim is to build up a clear and identifiable style which will work as the key factor driving customer choice. Indeed, your target customers will choose you among other restaurants, hotels, or wineries just because they want to 'hear that story’.
Anyone working in brand development and brand management for the hospitality industry would need to get first-hand experience of the restaurant environment. Your focus should be on how everything is arranged, on how people experience day-to-day activities interacting with the space around them. We will work with you along a path where you will learn how to properly coach your customers. You will take them through the process of designing their own location with a sense of character and experience. Hospitality brand designers must have a Munari-style and maieutic approach as they work on a variety of co-design projects with all the players involved in the process.
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master’s Course in Brand Design for Hospitality based at IED Firenze and IED Barcelona has a focus on how branding and brand strategies can be applied to the HRC industry. As opposed to products and services, restaurants and hospitality providers as a whole are like ‘living entities’. To some extent, hospitality facilities can be regarded as a theatre scene where human interaction and magic blend together to tell a story.
When creating your brand strategy for a hospitality venue, you need to know how to set it apart from the competition. Your aim is to build up a clear and identifiable style which will work as the key factor driving customer choice. Indeed, your target customers will choose you among other restaurants, hotels, or wineries just because they want to 'hear that story’.
Anyone working in brand development and brand management for the hospitality industry would need to get first-hand experience of the restaurant environment. Your focus should be on how everything is arranged, on how people experience day-to-day activities interacting with the space around them. We will work with you along a path where you will learn how to properly coach your customers. You will take them through the process of designing their own location with a sense of character and experience. Hospitality brand designers must have a Munari-style and maieutic approach as they work on a variety of co-design projects with all the players involved in the process.
Admission Requirements
1 Year
Nov
Tuition fees
Domestic
20,300 EUR
International
22,300 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Brand Design for Hospitality
IED Florence, Firenze, Italy
12 monthsProgramme duration
22,300 EURTuition Fee/year
Communication and Media StudiesMain Subject Area
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master’s Course in Brand Design for Hospitality based at IED Firenze and IED Barcelona has a focus on how branding and brand strategies can be applied to the HRC industry. As opposed to products and services, restaurants and hospitality providers as a whole are like ‘living entities’. To some extent, hospitality facilities can be regarded as a theatre scene where human interaction and magic blend together to tell a story.
When creating your brand strategy for a hospitality venue, you need to know how to set it apart from the competition. Your aim is to build up a clear and identifiable style which will work as the key factor driving customer choice. Indeed, your target customers will choose you among other restaurants, hotels, or wineries just because they want to 'hear that story’.
Anyone working in brand development and brand management for the hospitality industry would need to get first-hand experience of the restaurant environment. Your focus should be on how everything is arranged, on how people experience day-to-day activities interacting with the space around them. We will work with you along a path where you will learn how to properly coach your customers. You will take them through the process of designing their own location with a sense of character and experience. Hospitality brand designers must have a Munari-style and maieutic approach as they work on a variety of co-design projects with all the players involved in the process.
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master’s Course in Brand Design for Hospitality based at IED Firenze and IED Barcelona has a focus on how branding and brand strategies can be applied to the HRC industry. As opposed to products and services, restaurants and hospitality providers as a whole are like ‘living entities’. To some extent, hospitality facilities can be regarded as a theatre scene where human interaction and magic blend together to tell a story.
When creating your brand strategy for a hospitality venue, you need to know how to set it apart from the competition. Your aim is to build up a clear and identifiable style which will work as the key factor driving customer choice. Indeed, your target customers will choose you among other restaurants, hotels, or wineries just because they want to 'hear that story’.
Anyone working in brand development and brand management for the hospitality industry would need to get first-hand experience of the restaurant environment. Your focus should be on how everything is arranged, on how people experience day-to-day activities interacting with the space around them. We will work with you along a path where you will learn how to properly coach your customers. You will take them through the process of designing their own location with a sense of character and experience. Hospitality brand designers must have a Munari-style and maieutic approach as they work on a variety of co-design projects with all the players involved in the process.
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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