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3 Reasons to Work in Tourism Digital Marketing

By Laura Bridgestock

Updated April 19, 2021 Updated April 19, 2021

Sponsored by IULM University

Digital transformation has affected every area of business, and tourism, of course, is no exception! From booking to on-flight marketing to social advertising, tourism digital marketing is experiencing tremendous growth at the present time.

Working within digital marketing in the tourism industry could mean that instead of dealing with dull products such as fizzy drinks or flashy sneakers, you would be using sophisticated technologies to promote amazing destinations and experiences around the world.

Here are three reasons why tourism digital marketing is the next big thing, and what makes this career so appealing.

1. The constant influx of new digital trends

Digital marketing is constantly evolving. Only a decade ago,  the mere fact of having a website was considered a digital marketing initiative, an add-on to a fully autonomous marketing campaign strategy. Now, obviously, this is no longer the case. Digital marketing is at the heart of every sensible company’s marketing and sales strategy. And so it should be. Now, more than ever, there is a huge potential to draw on digital trends, smartphone usage and social media to promote destinations and services. Companies in increasing numbers are seeking to tap into the infinite potential of mobile communications and the incredible hype factor of apps like Pokémon Go, and destination marketers, in fact, are already experimenting with ways to integrate the app into their marketing mix!

2. Data, data, data.

If you have an analytical mind, then tourism digital marketing could definitely be for you! Modern marketers spend huge amounts of time and effort trying to understand and adapt to the customer’s behavior. Data is driving much of digital marketing strategy today, as marketers have access to more information about consumers and their shopping habits, and are able, thanks to fast-evolving technologies, to both gather and use intelligent insight about customers to target them with the right offering. It’s not simply about finding clients that are interested in your destination, but also about being able to target your advertising to make the right offer to the right person – thanks to social advertising!

3. Create and curate inspiring content

Tourism digital marketing is not simply about data analytics. It is also about creating great content to inspire travelers and build customer engagement. It is ultimately about creating strong ties with customers to foster brand engagement and minimize risk in one of a person’s most important annual choices: where to spend his or her hard-earned vacation…

Launch your career in tourism digital marketing

To boost your career chances and start a brilliant career in the field, move to Milan to take advantage of IULM University’s master’s degree in Hospitality and Tourism Management… The master’s degree offers the option to specialize in online travel and digital marketing. The one-year program is taught entirely in English and consists of six months attending compulsory lectures led by professionals from major tourism companies, and another six months interning in Italy or abroad  at one of the university’s 500+ international partner companies. 

This article was originally published in August 2016 . It was last updated in April 2021

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