Why location matters when choosing a business school

Sponsored by EM Normandie Business School

Going to business school can give you a significant advantage in the job market by allowing you to explore new subject areas that have evolved in recent years.

But with so many business schools offering a wide range of business degree programmes, there are numerous factors to consider when deciding which one is the best fit for you and your career goals: reputation, cost, the curriculum, employability prospects, alumni network – the list goes on.

But one factor that is often overlooked is location.

The global nature of business and growth of emerging markets has seen business schools around the world, including EM Normandie Business School, offer specialised master’s degrees in various locations.

With campuses in Caen, Le Havre, Paris, Dublin and Oxford, TopUniversities spoke to EM Normandie Business School to find out why location really matters when it comes to deciding on a business school.

Business schools located in, or near, cities that serve as industry hubs are well positioned to provide students with the education they need to pursue industry-specific roles. As a result, interest in business schools that offer specialised master’s, such as EM Normandie Business School, is on the rise among those with clear career goals.

Cities such as Paris and London which boast a high concentration of industry-specific companies tend to foster the emergence and growth of fresh graduates. For example, if you want to work in luxury retail, where better than Paris, home to many of the world’s leading luxury brands including Hermes, Chanel, Louis Vuitton and Christian Dior?

The MSc in Marketing and Digital in Luxury and Lifestyle at EM Normandie Business School in Paris allows students to develop their inside knowledge of the luxury industry, thanks to the school’s favourable location and close links with industry experts.

Earning your degree in a more rural area can open up opportunities too. EM Normandie Business School’s Le Havre campus provides the perfect location to study global trade, import and export methods and maritime transport. Le Havre is the leading French port for foreign trade in northern France’s Normandy region and students who study supply chain management or international logistics and port management will benefit massively from the school’s close proximity to the industry.