BA (Hons) Football Business & Marketing

Football is a multi-billion-pound global industry. With its revenue driven by the marketing of its products and services, competition amongst brands is fierce and qualified professionals are in high demand. On this degree you will gain an understanding of football business and be introduced to concepts such as business models, management, business planning and return on investment by our expert academics. The marketing pathways explore the principles of marketing and communications and apply theory to live projects to develop your employability skills. You will gain an understanding of football business and be introduced to international business models and management concepts, business planning, return on investment, strategy integration, contemporary issues and digital marketing.