Program overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

The College of Communication and Media offers one program with three specializations:

Bachelor of Mass Communication and Media - Digital Journalism: it is designed in line with the requirements of the labour market and the major transformations imposed by new communication technology in the field of journalism and media. It deals with the means and methods of communicating information to the public, and the dependence of press institutions and their public on the media and digital media tools including the Internet and its applications, e-journalism, electronic portals, blogs, and social networks. It is, therefore, necessary to shift to teaching students of the major the knowledge and arts of these media and their uses in the field of journalism and media. It aims to equip the students with the necessary skills to plan, design and produce digital press content, methods including methods of writing and editing materials. It also aims to give the students the ability to digital productions for each interactive platform according to ethical and professional standards in the field.
Bachelor of Mass Communication and Media - Advertising: It is designed to provide the students with the basic knowledge in the field of Advertising, its techniques, develop creative thinking skills and find the appropriate solutions to advertising problems, and graduate students who are able to design, plan, implement and evaluate advertising campaigns.
Bachelor of Mass Communication and Media - Public Relations: It seeks provide the students with the basic knowledge, principles and foundations of public relations and ways of dealing with mass media in various institutions, and keep them aware with the latest international developments in the PR.

Program overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

The College of Communication and Media offers one program with three specializations:

Bachelor of Mass Communication and Media - Digital Journalism: it is designed in line with the requirements of the labour market and the major transformations imposed by new communication technology in the field of journalism and media. It deals with the means and methods of communicating information to the public, and the dependence of press institutions and their public on the media and digital media tools including the Internet and its applications, e-journalism, electronic portals, blogs, and social networks. It is, therefore, necessary to shift to teaching students of the major the knowledge and arts of these media and their uses in the field of journalism and media. It aims to equip the students with the necessary skills to plan, design and produce digital press content, methods including methods of writing and editing materials. It also aims to give the students the ability to digital productions for each interactive platform according to ethical and professional standards in the field.
Bachelor of Mass Communication and Media - Advertising: It is designed to provide the students with the basic knowledge in the field of Advertising, its techniques, develop creative thinking skills and find the appropriate solutions to advertising problems, and graduate students who are able to design, plan, implement and evaluate advertising campaigns.
Bachelor of Mass Communication and Media - Public Relations: It seeks provide the students with the basic knowledge, principles and foundations of public relations and ways of dealing with mass media in various institutions, and keep them aware with the latest international developments in the PR.

TOEFL

450+

IELTS

4.5+

Year 12 scores

60+

UAE Secondary School Certificate (Science/advance Or Arts/general) or its equivalent approved by the UAE Ministry of Education, with a minimum average of 60% or Technical Certificate with a minimum average of 65% approved by the Ministry of Education.
Obtain Arabic language proficiency certificate (EMSAT) with a score not less than (1000).
A valid English Language Proficiency Certificate in one of the below certificates or its equivalent, at least as the following:

EmSAT TOEFL ITP IELTS 950 450 4.5

Starting Month(s)

Aug

Tuition fee and scholarships

Tuition Fee
Scholarships

Domestic Students

Tuition Fee/year

36,834 USD

Tuition Fee (Out of State)

-

International Students

Tuition Fee/year

36,834 USD

Other Expenses

-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:

Where to look for scholarship opportunities

How to apply to scholarships relevant to you

A list of available scholarships around the world

A scholarship application checklist

Download Scholarship Guide

More programs from the university

AAU offers 17 undergraduate programmes with 605 courses available in total:

Engineering: 122 undergraduate courses
Pharmacy: 71 undergraduate courses
Law: 39 undergraduate courses
Education: 208 undergraduate courses
Business: 99 undergraduate courses
Communication and media: 66 undergraduate courses

Tuition fees (per credit hour) for undergraduate students on engineering programmes at AAU are:

Computer Engineering: US$314
Communications and Network Engineering programmes: US$314
Computer Science: US$286
Software Engineering programmes: US$286
Cyber-security: US$286
Civil Engineering: US$286

Find out more about the fees on all the undergraduate programme at AAU here.
Admissions procedures are the same for national and international students.