Bachelor of Mass Communication and Media
36,834 USDTuition Fee/year
AugStarting Month
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The College of Communication and Media offers one program with three specializations:
- Bachelor of Mass Communication and Media - Digital Journalism: it is designed in line with the requirements of the labour market and the major transformations imposed by new communication technology in the field of journalism and media. It deals with the means and methods of communicating information to the public, and the dependence of press institutions and their public on the media and digital media tools including the Internet and its applications, e-journalism, electronic portals, blogs, and social networks. It is, therefore, necessary to shift to teaching students of the major the knowledge and arts of these media and their uses in the field of journalism and media. It aims to equip the students with the necessary skills to plan, design and produce digital press content, methods including methods of writing and editing materials. It also aims to give the students the ability to digital productions for each interactive platform according to ethical and professional standards in the field.
- Bachelor of Mass Communication and Media - Advertising: It is designed to provide the students with the basic knowledge in the field of Advertising, its techniques, develop creative thinking skills and find the appropriate solutions to advertising problems, and graduate students who are able to design, plan, implement and evaluate advertising campaigns.
- Bachelor of Mass Communication and Media - Public Relations: It seeks provide the students with the basic knowledge, principles and foundations of public relations and ways of dealing with mass media in various institutions, and keep them aware with the latest international developments in the PR.
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The College of Communication and Media offers one program with three specializations:
- Bachelor of Mass Communication and Media - Digital Journalism: it is designed in line with the requirements of the labour market and the major transformations imposed by new communication technology in the field of journalism and media. It deals with the means and methods of communicating information to the public, and the dependence of press institutions and their public on the media and digital media tools including the Internet and its applications, e-journalism, electronic portals, blogs, and social networks. It is, therefore, necessary to shift to teaching students of the major the knowledge and arts of these media and their uses in the field of journalism and media. It aims to equip the students with the necessary skills to plan, design and produce digital press content, methods including methods of writing and editing materials. It also aims to give the students the ability to digital productions for each interactive platform according to ethical and professional standards in the field.
- Bachelor of Mass Communication and Media - Advertising: It is designed to provide the students with the basic knowledge in the field of Advertising, its techniques, develop creative thinking skills and find the appropriate solutions to advertising problems, and graduate students who are able to design, plan, implement and evaluate advertising campaigns.
- Bachelor of Mass Communication and Media - Public Relations: It seeks provide the students with the basic knowledge, principles and foundations of public relations and ways of dealing with mass media in various institutions, and keep them aware with the latest international developments in the PR.
Admission Requirements
450+
4.5+
60+
- UAE Secondary School Certificate (Science/advance Or Arts/general) or its equivalent approved by the UAE Ministry of Education, with a minimum average of 60% or Technical Certificate with a minimum average of 65% approved by the Ministry of Education.
- Obtain Arabic language proficiency certificate (EMSAT) with a score not less than (1000).
- A valid English Language Proficiency Certificate in one of the below certificates or its equivalent, at least as the following:
Aug
Tuition fees
Domestic
36,834 USD
International
36,834 USD
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