36 monthsProgramme duration
19,950 GBPTuition Fee/year
SepStarting Month
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Creative Directors are employed across all sectors of the creative economy, whether that's advertising, the arts, design, fashion, gaming, music, publishing or TV and film. They develop an intimate knowledge of their brand’s customers and direct all communication, controlling every point where their brand encounters their audiences, customers, and users. They do this by developing a team of creatives from a range of disciplines to assist in the design, development and delivery of their organisation’s products or services.
This course aims to nurture innovative and forward-thinking individuals who can shape and influence the creative landscape. It provides a platform for you to explore your creativity, develop leadership qualities, and become industry-ready professionals capable of making a significant impact in the evolving creative industries.
There'll be opportunities to engage in a range of hands-on projects, collaborative exercises, and industry simulations, applying learning in real-world contexts. You'll also have the opportunity to work with industry professionals, agencies, and clients, gaining valuable insights and building a professional network.
It's the blend of real-world experience, project management and design skill that makes BA (Hons) Creative Direction unique. At AUB, we're a creative community that represents the industry as a university-wide team. This course places you at the very heart it as you learn to express yourself, design, develop and deliver as a Creative Director.
Three reasons to study BA (Hons) Creative Direction at AUB:
- Exclusive industry patronage – Fiona Hayes. One of this course’s unique advantages is our Industry Patron, Fiona Hayes, a globally recognised creative director. With an impressive career at Condé Nast, she's played a key role in launching seven Vogue titles worldwide. Her involvement ensures that you'll gain insider knowledge, mentorship opportunities, and industry-relevant insights from one of the best in the field. This direct connection to the professional world sets AUB apart from the others.
- Comprehensive skill development and design thinking. This course nurtures forward-thinking and innovative individuals by combining design thinking, problem-solving, and leadership training. You'll be encouraged to experiment and develop creative strategies that reflect the ever-changing landscape of the industry. The curriculum will equip you with the ability to respond to complex creative challenges with unique and impactful solutions.
- Collaborative, industry-focused learning environment. We emphasise real-world collaboration by allowing students to work alongside designers, photographers, illustrators, and content creators. This interdisciplinary approach mirrors professional creative direction environments, preparing you to deliver high-quality, multi-platform creative solutions. Combined with industry mentorship and project-based learning, this makes BA (Hons) Creative Direction at AUB one of the most career-focused and immersive courses available.
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Creative Directors are employed across all sectors of the creative economy, whether that's advertising, the arts, design, fashion, gaming, music, publishing or TV and film. They develop an intimate knowledge of their brand’s customers and direct all communication, controlling every point where their brand encounters their audiences, customers, and users. They do this by developing a team of creatives from a range of disciplines to assist in the design, development and delivery of their organisation’s products or services.
This course aims to nurture innovative and forward-thinking individuals who can shape and influence the creative landscape. It provides a platform for you to explore your creativity, develop leadership qualities, and become industry-ready professionals capable of making a significant impact in the evolving creative industries.
There'll be opportunities to engage in a range of hands-on projects, collaborative exercises, and industry simulations, applying learning in real-world contexts. You'll also have the opportunity to work with industry professionals, agencies, and clients, gaining valuable insights and building a professional network.
It's the blend of real-world experience, project management and design skill that makes BA (Hons) Creative Direction unique. At AUB, we're a creative community that represents the industry as a university-wide team. This course places you at the very heart it as you learn to express yourself, design, develop and deliver as a Creative Director.
Three reasons to study BA (Hons) Creative Direction at AUB:
- Exclusive industry patronage – Fiona Hayes. One of this course’s unique advantages is our Industry Patron, Fiona Hayes, a globally recognised creative director. With an impressive career at Condé Nast, she's played a key role in launching seven Vogue titles worldwide. Her involvement ensures that you'll gain insider knowledge, mentorship opportunities, and industry-relevant insights from one of the best in the field. This direct connection to the professional world sets AUB apart from the others.
- Comprehensive skill development and design thinking. This course nurtures forward-thinking and innovative individuals by combining design thinking, problem-solving, and leadership training. You'll be encouraged to experiment and develop creative strategies that reflect the ever-changing landscape of the industry. The curriculum will equip you with the ability to respond to complex creative challenges with unique and impactful solutions.
- Collaborative, industry-focused learning environment. We emphasise real-world collaboration by allowing students to work alongside designers, photographers, illustrators, and content creators. This interdisciplinary approach mirrors professional creative direction environments, preparing you to deliver high-quality, multi-platform creative solutions. Combined with industry mentorship and project-based learning, this makes BA (Hons) Creative Direction at AUB one of the most career-focused and immersive courses available.
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