BA (Hons) Media, Marketing and Advertising
36 monthsProgramme duration
19,950 GBPTuition Fee/year
SepStarting Month
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Bachelor's
Study Mode
On Campus
During the BA (Hons) Media, Marketing and Advertising course, you’ll develop an in-depth understanding of how to analyse consumer psychology and behaviour. You’ll apply this insight alongside your learning about media platforms to strategise for marketing plans and advertising content that's relevant, compelling and responsible.
This distinctive course equips students to become well-rounded marketing and advertising professionals, blending a deep understanding of business fundamentals with the creative vision essential for effectively positioning and promoting brands and ideas in today’s dynamic media landscape.
Three reasons to study BA (Hons) Media, Marketing and Advertising at AUB:
Interdisciplinary curriculum with practical focus. This course offers a comprehensive blend of media, marketing, and advertising studies, providing you with a holistic understanding of these interconnected fields. The curriculum emphasises hands-on learning, enabling you to craft marketing strategies and create engaging advertising content across various media platforms. This practical approach ensures that graduates are well-prepared for the multi-faceted demands of the industry.
Optional placement year for industry experience. The course includes an optional one-year placement between the second and final years, allowing you to gain valuable industry experience. This opportunity to apply learned skills in real-world settings not only enhances employability but also provides insights into current industry practices.
Focus on ethical and responsible practices. We place a strong emphasis on creating marketing and advertising professionals who aren't only effective but also responsible. You'll critically evaluate the social and cultural implications of marketing strategies, fostering a commitment to ethical practices. This focus on responsibility is crucial in today's media landscape.
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Bachelor's
Study Mode
On Campus
During the BA (Hons) Media, Marketing and Advertising course, you’ll develop an in-depth understanding of how to analyse consumer psychology and behaviour. You’ll apply this insight alongside your learning about media platforms to strategise for marketing plans and advertising content that's relevant, compelling and responsible.
This distinctive course equips students to become well-rounded marketing and advertising professionals, blending a deep understanding of business fundamentals with the creative vision essential for effectively positioning and promoting brands and ideas in today’s dynamic media landscape.
Three reasons to study BA (Hons) Media, Marketing and Advertising at AUB:
Interdisciplinary curriculum with practical focus. This course offers a comprehensive blend of media, marketing, and advertising studies, providing you with a holistic understanding of these interconnected fields. The curriculum emphasises hands-on learning, enabling you to craft marketing strategies and create engaging advertising content across various media platforms. This practical approach ensures that graduates are well-prepared for the multi-faceted demands of the industry.
Optional placement year for industry experience. The course includes an optional one-year placement between the second and final years, allowing you to gain valuable industry experience. This opportunity to apply learned skills in real-world settings not only enhances employability but also provides insights into current industry practices.
Focus on ethical and responsible practices. We place a strong emphasis on creating marketing and advertising professionals who aren't only effective but also responsible. You'll critically evaluate the social and cultural implications of marketing strategies, fostering a commitment to ethical practices. This focus on responsibility is crucial in today's media landscape.
Admission Requirements
Tuition fees
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International
Scholarships
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