Bachelor of Business Administration Program in International Business Management (International Program)
48 monthsProgramme duration
Programme overview
Main Subject
Business and Management Studies
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
The International Business Management course at Bangkokthonburi University is an international program designed to provide students with a comprehensive understanding of the complexities and challenges of conducting business on a global scale. Through a dynamic curriculum, students will explore various facets of international business, including cross-cultural management, global marketing, international finance, and strategic management in a global context. Course Objectives:
Global Business Fundamentals:
Acquire foundational knowledge of international business theories, frameworks, and models.
Cross-Cultural Management:
Develop cultural intelligence and effective communication skills for navigating diverse international business environments.
International Marketing:
Explore strategies for entering and competing in global markets, including product adaptation and international branding.
Global Strategy:
Understand the formulation and execution of business strategies in a global context, considering geopolitical, economic, and cultural factors.
International Trade and Economics:
Analyze the impact of international trade policies, economic integration, and trade blocs on global business operations.
Legal and Ethical Considerations:
Examine the legal and ethical dimensions of international business transactions and corporate social responsibility.
Emerging Trends:
Stay abreast of emerging trends and innovations in international business, including the impact of technology and sustainability.
Teaching Methodology:
The course employs a mix of lectures, case studies, group projects, and industry interactions. Students are encouraged to participate actively in discussions, bringing real-world insights into the classroom.
Assessment:
Assessment methods include exams, research projects, presentations, and group assignments. This diverse approach ensures students develop a well-rounded skill set.
Career Opportunities:
Graduates of the International Business Management program are well-positioned for careers in multinational corporations, international trade, government agencies, and non-governmental organizations (NGOs).
Programme overview
Main Subject
Business and Management Studies
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
The International Business Management course at Bangkokthonburi University is an international program designed to provide students with a comprehensive understanding of the complexities and challenges of conducting business on a global scale. Through a dynamic curriculum, students will explore various facets of international business, including cross-cultural management, global marketing, international finance, and strategic management in a global context. Course Objectives:
Global Business Fundamentals:
Acquire foundational knowledge of international business theories, frameworks, and models.
Cross-Cultural Management:
Develop cultural intelligence and effective communication skills for navigating diverse international business environments.
International Marketing:
Explore strategies for entering and competing in global markets, including product adaptation and international branding.
Global Strategy:
Understand the formulation and execution of business strategies in a global context, considering geopolitical, economic, and cultural factors.
International Trade and Economics:
Analyze the impact of international trade policies, economic integration, and trade blocs on global business operations.
Legal and Ethical Considerations:
Examine the legal and ethical dimensions of international business transactions and corporate social responsibility.
Emerging Trends:
Stay abreast of emerging trends and innovations in international business, including the impact of technology and sustainability.
Teaching Methodology:
The course employs a mix of lectures, case studies, group projects, and industry interactions. Students are encouraged to participate actively in discussions, bringing real-world insights into the classroom.
Assessment:
Assessment methods include exams, research projects, presentations, and group assignments. This diverse approach ensures students develop a well-rounded skill set.
Career Opportunities:
Graduates of the International Business Management program are well-positioned for careers in multinational corporations, international trade, government agencies, and non-governmental organizations (NGOs).
Admission Requirements
from any schools which are certified by the Ministry of Education.
2 Is a graduate of a vocational certificate or equivalent Or diploma
3 Through the selection of people to study at the university (TCAS) of the Ministry of
Higher Education, Science and Innovation and accordance regulations of Bangkokthonburi University 2018.
4 TOEFL >500 or IELTS > 5.5, if applicant don’t have TOEFL or IELTS result they can apply for BTU-GET Examination.
5 Passed the BTU-GET Entrance Examination.
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