Bachelor of Communication Arts Program in Innovative Media Design and Media Production

Technological advancements and media innovations As a result, communication flows and media production have become more rapid and complex. Professional media circles include journalists, program presenters, broadcasters, advertisers, publicists. movie producer Media designer and producer Technology and innovation and new media are combined with core knowledge in communication arts. in order to communicate various information It is fast, thorough, accessible and increases communication efficiency even more. It is a response to the concept of restructuring Thailand towards Thailand 4.0, “an economy driven by creativity and innovation”.                                                                                                                     “Media business” is considered an important part in the development of Thai industries that can generate huge income for the country. The operation of both public and private agencies requires knowledgeable personnel. Have creativity and expertise in innovative media design and media production. It is a profession that has played an important role in the last decade.   In the world of information society Innovation in technology and communications is becoming increasingly important. Changes in social and cultural development have created a variety of communication channels. Each type of media has developed formats to keep up with the times and technology. Born as new media, digital media, online media, or social media. Innovation in media design and media production has become a form of communication that plays a role and exists as a communication tool, an important mechanism for promoting and supporting integrated development. To connect technology, economics, politics, society and culture.                                                                                                     Curriculum development Therefore, it is necessary to develop a proactive curriculum that has the potential to produce professional graduates in innovative media design and media production. Has potential consistent with the labor market Respond to professions in the community, local and international. They also have the potential to develop themselves by applying academic principles to keep up with technology and the nature of the work they do. Faculty of Communication Arts BangkokThonburi University Produce graduates and develop personnel in the professional fields of media design and media production to ensure quality. Have morals and ethics Have social responsibility be creative Follow technology and prepare for work. To meet the needs of local communities, communities, and society, increase potential, and enhance international competitiveness.                                                               Philosophy and importance Produce graduates with knowledge Has expertise in communication arts Especially in the area of innovation in media design and media production. Knowledge can be developed and applied internationally. Focus on quality personnel Have morals and ethics Adhere to professional ethics Able to live happily in society.                                                                    Course objectives 1. To produce graduates with morals and ethics. By adhering to professional ethics in the media. 2. To produce graduates with knowledge Key understandings and concepts in communication Have skills in using equipment, tools, and technology to analyze or integrate in creating research or innovation. 3. To produce well-rounded graduates Know how to search for information Analyze changes in society and the world Be creative in using professional processes to integrate them into media design and production. 4. To produce graduates who interact with those around them and society. Have leadership Be aware of changes in society and the world responsible Able to work with others based on knowledge and abilities related to the profession. and adhere to professional ethics. 5. To produce graduates with analytical thinking skills. Understand the use of numerical statistical calculations in decision making Have the ability to communicate, broadcast, present. Have skills in using information technology. Able to use modern technology and innovation in operations. 6. To produce graduates with lifelong learning behavior. Enthusiastic in learning and able to seek knowledge to develop professional skills. Be an entrepreneur who is committed to success. Know how to solve problems creatively Able to apply work experience to perform professional duties appropriately.