Master Imagineering | MBA Program By Breda University of Applied Sciences |Top Universities

Breda University of Applied Sciences

Breda University of Applied Sciences, Breda, Netherlands
  • Degree MBA
  • Program Type Full-Time MBA
  • Study Mode On Campus
  • Course Intensity Full Time
  • Fees(EUR) 11500-
  • Scholarships Yes
  • Start date Sep

Do you want to learn more about much-needed social and business innovations? The Imagineering approach fits in a range of new emerging complexity-based approaches aiming at innovation by empowering collective creativity. This master’s programme focuses on the specifics of designing strategic narratives through engaging people in a creative manner. By appealing to the imagination, stakeholders are involved as co-designers of the future.


The world is in need of new, complementary approaches and methods as society is growing ever more complex. We see the depletion of natural resources running alongside the vast growth of connectivity, creativity and innovation. As Imagineering stems from and is embedded in the complexity paradigm of open systems, nonlinearity and dynamics of growth, in its core it goes beyond just design, innovation, business modelling or change management.


What it actually does, is enabling societies, businesses and organisations to consciously develop in a strategic direction with the mind-set of building upon self-organisation and emergence. Here, we dare to say, that the Master Imagineering fits into this context of strategic design. Aiming to realise organisational transformation that is in favour of value creation in society at large.


The programme offers you a deeper theoretical insight into issues of organisational design in the context of enterprise logic transformation. It enables you to develop analytical, proactive, problem-solving attitudes and design skills towards these issues. In addition, you will develop knowledge and skills required to design and implement professional advice in an organisational and cross-cultural setting. Furthermore, you will build and strengthen your expertise to innovate, participate and lead processes of collaboration and creativity through this master’s programme.

About University

Breda University of Applied Sciences is a specialised medium-sized, government-funded higher education institute. More than 7,000 Dutch and international students from some 100 countries are studying at our institute. We offer bachelor’s and master’s programme at professional (‘hbo’) and academic (‘wo’) level in the domains of Built Environment, Data Science & AI, Facility, Games, Hotel, Leisure & Events, Logistics, Media, Tourism.
Our vision is ‘educating for and in a continuously changing world’. The BUas mission is ‘empowering young professionals on their journey to shape a better world’. Our ambition is ‘BUas+, to be more than a university of applied sciences.
After your graduation in Breda, you are competent and qualified for entry-level positions and you have an international view of the world and your profession. To achieve this, entrepreneurship, creativity, personal and professional responsibility, sustainability and global engagement are key focus areas in our study programmes.
We strive for small scale intensive education and have adopted the teaching model of the learning community. In our learning communities, students, lecturers and professionals from the industry work together on real-life, complex and current issues in order to contribute to innovation of professional practice and to help solve societal issues. 
We offer plenty opportunities abroad, for a work placement or exchange programme. We consider international experience of great importance. Lecturers often have an international background. We think it is important that students and lecturers participate in international networks.
We cooperate with businesses which are at the top of their field. This means that you can get work placement positions at some of the big names in your field of expertise such as Samsung, Disney, Google, KLM and Hilton.
Entrepreneurship is at the core of our learning community. You learn how to convert ideas into concrete goals, actions and end results. You are encouraged to start your own business or project.
We are internationally accredited by among others the UN World Tourism Organization, the World Leisure Organization and the International Facility Management Association. Furthermore, we have an ECA certificate for Quality in Programme Internationalisation.
Our new and green campus is located near the centre of student city Breda. The campus boasts many opportunities for meeting people and finding inspiration. The city itself is fun, safe and internationally oriented. 
How do you find out if a degree programme suits you? Meet us! 

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