Bachelor of Public Relations and Advertisement - Advertising Undergraduate Programme By City University Ajman (CUA) |TopUniversities

Programme overview

Main Subject

Communication and Media Studies

Degree

BA

Study Level

Bachelor's

Study Mode

On Campus

Learning outcomes: Bachelor of Public Relations and Advertisement - Advertising

There are five common learning outcomes in the program, as follows:
  • It discusses the concepts, principles, and foundations of communication sciences.
  • Various communication theories and concepts are applied in practice.
  • It employs modern technology tools in the field of communication sciences.
  • Critical thinking is practiced independently in solving work problems.
  • Scientific research in the field of communication
Three educational outcomes were allocated to the public relations specialization:
  • Produces public relations materials to achieve effective communication
  • Develops strategic plans for implementing public relations campaigns and programs
  • It provides effective and sustainable solutions to the challenges facing public relations.
Three educational outcomes were allocated to the advertising specialization:
  • It produces innovative advertising materials for various media outlets.
  • He plans effective advertising campaigns that meet market needs and brand objectives in accordance with advertising strategies.
  • It analyzes the impact of advertising content and the marketing environment on the behavior of the target audience.

Programme overview

Main Subject

Communication and Media Studies

Degree

BA

Study Level

Bachelor's

Study Mode

On Campus

Learning outcomes: Bachelor of Public Relations and Advertisement - Advertising

There are five common learning outcomes in the program, as follows:
  • It discusses the concepts, principles, and foundations of communication sciences.
  • Various communication theories and concepts are applied in practice.
  • It employs modern technology tools in the field of communication sciences.
  • Critical thinking is practiced independently in solving work problems.
  • Scientific research in the field of communication
Three educational outcomes were allocated to the public relations specialization:
  • Produces public relations materials to achieve effective communication
  • Develops strategic plans for implementing public relations campaigns and programs
  • It provides effective and sustainable solutions to the challenges facing public relations.
Three educational outcomes were allocated to the advertising specialization:
  • It produces innovative advertising materials for various media outlets.
  • He plans effective advertising campaigns that meet market needs and brand objectives in accordance with advertising strategies.
  • It analyzes the impact of advertising content and the marketing environment on the behavior of the target audience.

Admission Requirements

Completion of high school in the Advanced, Elite, or General Track, or holding an equivalent qualification from standardized international curriculum.

Note: A letter of equivalency from the UAE Ministry of Education is required for all non-MOE curriculum.

Feb
Sep

Tuition fees

Domestic
8,194 USD
International
8,194 USD

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

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Frequently Asked Questions

You can apply online through our admission portal or visit the Admissions Office on campus. Our team is available to guide you through the process.
Requirements vary by program. Generally, applicants must submit their high school certificate, valid passport copy, Emirates ID, and meet the minimum grade criteria for their chosen program. For graduate programs, a bachelor’s degree and other relevant documents are required.
Yes, we welcome international students and provide support with visa processing, accommodation, and orientation.
Yes, an application fee is required. However, the university often offers a waiver during Open Days and special events. Please note that if charged, the application fee is non-refundable.
City University Ajman offers a range of undergraduate and graduate programs in Business Administration, Law, Media and Communication, Data Science, Public Relations, and more. Visit our Program page for the full list.
Undergrad Programmes 48291

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