Master in Digital Marketing & Data Analytics 24 months Postgraduate Program By emlyon business school |Top Universities
Subject Ranking

# 51-100QS Subject Rankings

Program Duration

24 monthsProgram duration

Tuitionfee

27,900 EURTuition Fee/year

Application Deadline

30 Jun, 2025Application Deadline

Program overview

Main Subject

Marketing

Degree

MM

Study Level

Masters

Study Mode

On Campus

The  Master in Digital Marketing & Data Analytics    empowers you to become an expert in digital marketing and data analytics by mastering:

  • Tracking tools (Google Analytics)
  • Advertising Platforms (Meta for Business, Google Ads)
  • Data Wrangling (SQL)
  • Data Visualization (Power BI, Tableau)
  • Programming (R, Python)

 

At a strategic level, creating and implementing digital marketing strategies will require you to undertake the crucial task of establishing effective data governance. Our program addresses this challenge head-on. You will also gain critical insights into the proper use and potential misuse of data, along with the legal and ethical frameworks shaping marketing campaigns. This knowledge will enable you to design the most effective marketing strategies to achieve your goals.


An example of companies that participate in the program, host company visits and conferences are 1000mercis, Amazon, AXA, Capgemini, Converteo, Criteo, Facebook, GE, Google, Hilti, IBM, Microsoft, Orange, Saint-Gobain and TF1. As a student of the Master in Digital Marketing & Data Analytics, you will benefit from a dedicated career track which includes workshops, expert panels, fairs, events, company visits, etc. The Career Center provides continual support in identifying career goals and developing action plans.

Program overview

Main Subject

Marketing

Degree

MM

Study Level

Masters

Study Mode

On Campus

The  Master in Digital Marketing & Data Analytics    empowers you to become an expert in digital marketing and data analytics by mastering:

  • Tracking tools (Google Analytics)
  • Advertising Platforms (Meta for Business, Google Ads)
  • Data Wrangling (SQL)
  • Data Visualization (Power BI, Tableau)
  • Programming (R, Python)

 

At a strategic level, creating and implementing digital marketing strategies will require you to undertake the crucial task of establishing effective data governance. Our program addresses this challenge head-on. You will also gain critical insights into the proper use and potential misuse of data, along with the legal and ethical frameworks shaping marketing campaigns. This knowledge will enable you to design the most effective marketing strategies to achieve your goals.


An example of companies that participate in the program, host company visits and conferences are 1000mercis, Amazon, AXA, Capgemini, Converteo, Criteo, Facebook, GE, Google, Hilti, IBM, Microsoft, Orange, Saint-Gobain and TF1. As a student of the Master in Digital Marketing & Data Analytics, you will benefit from a dedicated career track which includes workshops, expert panels, fairs, events, company visits, etc. The Career Center provides continual support in identifying career goals and developing action plans.

Admission Requirements

30 Jun 2025
2 Years
Sep

Tuition Fee and Scholarships

Domestic Students

38,500 EUR
-

International Students

27,900 EUR
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

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