Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The MSc in International Marketing & Business Development at emlyon business school is an 18-month program designed to equip future marketing and business development professionals with the knowledge, skills, and international experience needed to succeed in global markets. The program combines solid academic foundations in marketing, strategy, and business development with hands-on learning through real-world projects, consulting missions, and professional internships.

The curriculum covers core marketing and business development concepts, advanced techniques in digital marketing, market analysis, strategic planning, negotiation, and product management, as well as cross-functional understanding of how marketing interacts with finance, supply chain, and corporate strategy. Students also gain a global perspective through international immersion, including a one-week seminar in Europe and an international term in regions such as Vietnam or South Africa.

Graduates are prepared for high-impact roles, including:

Marketing Manager
Business Developer
Product Manager / Owner
Category Manager
Partnership Manager

By completing this program, students emerge with strategic insight, practical expertise, and a global mindset, ready to drive growth and innovation across industries worldwide.

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The MSc in International Marketing & Business Development at emlyon business school is an 18-month program designed to equip future marketing and business development professionals with the knowledge, skills, and international experience needed to succeed in global markets. The program combines solid academic foundations in marketing, strategy, and business development with hands-on learning through real-world projects, consulting missions, and professional internships.

The curriculum covers core marketing and business development concepts, advanced techniques in digital marketing, market analysis, strategic planning, negotiation, and product management, as well as cross-functional understanding of how marketing interacts with finance, supply chain, and corporate strategy. Students also gain a global perspective through international immersion, including a one-week seminar in Europe and an international term in regions such as Vietnam or South Africa.

Graduates are prepared for high-impact roles, including:

Marketing Manager
Business Developer
Product Manager / Owner
Category Manager
Partnership Manager

By completing this program, students emerge with strategic insight, practical expertise, and a global mindset, ready to drive growth and innovation across industries worldwide.