Master Grande Ecole – Marketing in the contemporary era
12 monthsProgramme duration
SepStarting Month
Programme overview
Main Subject
Marketing
Degree
MMSc
Study Level
Masters
Study Mode
On Campus
The major “Marketing in the Contemporary Era” is available in the final year of the INSEEC Grande Ecole program.
Thanks to this program, you will have the skills, tools and techniques to respond to the current marketing problems of companies and thus bring them the added value they need to develop, in France or internationally.
Specialty courses
- Communication and new media
- Artificial Intelligence, Big Data and Marketing
- Distribution and e-commerce
- Sensory marketing, customer experience and neuromarketing
- The new tools of marketing innovation
- Green and responsible marketing
- Relationship marketing and CRM
Common core courses
- Open Innovation Challenge
- Research Methodology Seminar
- Advanced management
- Business Ethics & Corporate Social Responsibility
- Preparation for the Grand Oral
- Night of Crisis Management
The certification is obtained by capitalizing on all the blocks of skills.
What are the skills developed through this course?
- Understand the concepts of artificial intelligence and big data
- Learn to organize and manage a project with tools and processes
- Understanding the challenges of customer relationship management
- How to use CRM tools for marketing development
- Overview of retail and e-commerce
Careers after a Marketing in the Contemporary Era Major
· CRM Manager
· SEO Project Manager
· Event Project Manager
· Communication Manager
· Client Manager
· Brand Manager / Product Manager
· E-commerce manager
· and many other possibilities…
Programme overview
Main Subject
Marketing
Degree
MMSc
Study Level
Masters
Study Mode
On Campus
The major “Marketing in the Contemporary Era” is available in the final year of the INSEEC Grande Ecole program.
Thanks to this program, you will have the skills, tools and techniques to respond to the current marketing problems of companies and thus bring them the added value they need to develop, in France or internationally.
Specialty courses
- Communication and new media
- Artificial Intelligence, Big Data and Marketing
- Distribution and e-commerce
- Sensory marketing, customer experience and neuromarketing
- The new tools of marketing innovation
- Green and responsible marketing
- Relationship marketing and CRM
Common core courses
- Open Innovation Challenge
- Research Methodology Seminar
- Advanced management
- Business Ethics & Corporate Social Responsibility
- Preparation for the Grand Oral
- Night of Crisis Management
The certification is obtained by capitalizing on all the blocks of skills.
What are the skills developed through this course?
- Understand the concepts of artificial intelligence and big data
- Learn to organize and manage a project with tools and processes
- Understanding the challenges of customer relationship management
- How to use CRM tools for marketing development
- Overview of retail and e-commerce
Careers after a Marketing in the Contemporary Era Major
· CRM Manager
· SEO Project Manager
· Event Project Manager
· Communication Manager
· Client Manager
· Brand Manager / Product Manager
· E-commerce manager
· and many other possibilities…
Admission Requirements
Scholarships
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