B.A. in Communication and Media Design

The Department of Communication and Media Design offers a cross-disciplinary course of study leading to a bachelor's degree in either communication or media design. The curriculum is grounded in design and communication theory and supports the development of research, writing, critical thinking, and creative practice skills. Students develop the conceptual and practical skills that enable them to create design and communication solutions for the contemporary media environment. Graduates are prepared for entry-level positions in a range of communication media and design organizations. In addition, the major in communication provides excellent preparation for graduate study in communication, public relations, corporate communication, law, and journalism. Within the major in media design, students choose either an emphasis in graphic design or media communication design and participate in a professional portfolio review during the senior year. Upon successful completion of the communication major, students will be able to demonstrate the effective use of research skills and the ability to gather data from diverse sources; demonstrate an understanding of concepts and apply theories in the use and presentation of images and information; write correctly and clearly in forms and styles appropriate for the communications professions, audiences, and purposes they serve; demonstrate oral communication skills and an ability to articulate ideas, feelings, and attitudes to a target audience; and apply tools and technologies appropriate for the communications professions in which they work. Upon successful completion of the media design major, students will be able to develop the ability to communicate effectively to a wide variety of audiences, verbally, in writing, and electronically; utilize knowledge of typography, graphics, photography, and video to communicate ideas and information visually in print, web, mobile, and social media; apply critical thinking and aesthetic judgments in creating print and digital media; demonstrate proficient level of skills in design software necessary to gain entry-level employment; and create a portfolio of material showing proficiency in print and digital media techniques.