48 monthsProgramme duration
Jan-2000Starting Month
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
The major in fashion merchandising focuses on retail buying, product development, and fashion promotion, which includes visual merchandising, public relations and fashion events, and writing and media. Graduates attain positions such as department manager, assistant manager, assistant buyer, and fashion events coordinator. Liberal Arts Core requirements sharpen communication and organization skills; ample provision for elective choices permits a variety of minors. Many students choose a minor in business administration, communication media design, or fashion design. Upon successful completion of the fashion merchandising program, students will be able to identify and foster salable apparel based on quality, appropriateness, price, target market, and aesthetic appearance, for the purpose of retail buying; promote apparel effectively through visual merchandising, writing and media, public relations, and fashion events; apply the process of product development, including consumer and trend research, forecasting, fabricating, garment styling and line development, technical design, pricing, sourcing, and retail distribution; and conduct merchandising research and consumer and data analysis, and apply findings to merchandising problems.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
The major in fashion merchandising focuses on retail buying, product development, and fashion promotion, which includes visual merchandising, public relations and fashion events, and writing and media. Graduates attain positions such as department manager, assistant manager, assistant buyer, and fashion events coordinator. Liberal Arts Core requirements sharpen communication and organization skills; ample provision for elective choices permits a variety of minors. Many students choose a minor in business administration, communication media design, or fashion design. Upon successful completion of the fashion merchandising program, students will be able to identify and foster salable apparel based on quality, appropriateness, price, target market, and aesthetic appearance, for the purpose of retail buying; promote apparel effectively through visual merchandising, writing and media, public relations, and fashion events; apply the process of product development, including consumer and trend research, forecasting, fabricating, garment styling and line development, technical design, pricing, sourcing, and retail distribution; and conduct merchandising research and consumer and data analysis, and apply findings to merchandising problems.
Admission Requirements
6+
Freshman applicants should have the following academic qualifications: Cumulative academic GPA of 2.6 or higher on 4.0 scale; Standardized test scores are now optional for students applying to Marymount for the Fall 2016 semester or later. Students who have a high school GPA of 3.0 or above on a 4.0 scale do not need to submit their SAT or ACT scores for admissions consideration.* *If your high school GPA is lower than a 3.0 or if you are homeschooled, you are required to submit your standardized test scores. Recommended Completed High School Curriculum as follows: 4 years of English; 3 years of Foreign Language; 3 years of Math; 2 years of Science; 3 years of Social Studies. Other English Language Requirements: TOEFL Paper Based score of 550; PTE Academic score of 54 Overall.
48 Months
Jan-2000
Tuition fees
Domestic
0 USD
International
0 USD
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