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This course aims to meet the burgeoning demand for digital marketing education in the marketplace by providing you with a comprehensive and up‑to-date critical understanding of digital marketing from both a practical and theoretical perspective. It is driven by theory and research, and will develop your critical and analytical capabilities. It provides comprehensive knowledge of both strategic and tactical aspects of digital marketing.
Our Digital Marketing MSc aims to meet the burgeoning demand for digital marketing education in the marketplace by providing an up-to-date, comprehensive and critical understanding of the discipline to prepare postgraduates robustly for the modern business environment. This course is suitable for those without a marketing background.
You will gain essential skills and knowledge, incorporating practical elements that will prepare you for the modern business environment.
The course will enable you to:
understand the importance of digital marketing in the modern business environment, both from strategic and tactical perspectives
demonstrate a critical understanding of research-led digital marketing theories, practices, tools, techniques and technologies for informing marketing decisions in the digital business environment
critically analyse complex and varied situational organisational and environmental information to scope, plan and develop effective digital marketing responses.
The content of the course focuses on key aspects of marketing in a digital context, and the modules reflect this. The bespoke specialist modules and engagement of practitioners ensure the curriculum has been designed with a digital marketing approach.
Find out more about this course in our Postgraduate 2025 entry prospectus.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
This course aims to meet the burgeoning demand for digital marketing education in the marketplace by providing you with a comprehensive and up‑to-date critical understanding of digital marketing from both a practical and theoretical perspective. It is driven by theory and research, and will develop your critical and analytical capabilities. It provides comprehensive knowledge of both strategic and tactical aspects of digital marketing.
Our Digital Marketing MSc aims to meet the burgeoning demand for digital marketing education in the marketplace by providing an up-to-date, comprehensive and critical understanding of the discipline to prepare postgraduates robustly for the modern business environment. This course is suitable for those without a marketing background.
You will gain essential skills and knowledge, incorporating practical elements that will prepare you for the modern business environment.
The course will enable you to:
understand the importance of digital marketing in the modern business environment, both from strategic and tactical perspectives
demonstrate a critical understanding of research-led digital marketing theories, practices, tools, techniques and technologies for informing marketing decisions in the digital business environment
critically analyse complex and varied situational organisational and environmental information to scope, plan and develop effective digital marketing responses.
The content of the course focuses on key aspects of marketing in a digital context, and the modules reflect this. The bespoke specialist modules and engagement of practitioners ensure the curriculum has been designed with a digital marketing approach.
Find out more about this course in our Postgraduate 2025 entry prospectus.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
You’ll
get a world-class business education that is designed to meet future needs and
inspire you – the next generation of business leaders.
Learn,
grow and adapt with education that sets the right foundations and lasts you a
lifetime.
Whether
you’re looking for a course with professional accreditation, or one that offers
study abroad or work placement opportunities, we can help you choose the right
degree for you.
Most
of our degrees are three or four years in length, depending on the subject you
choose, and many offer a range of optional modules so you can tailor your
degree to get ready for your future.
We
offer degrees in the following areas:
Accounting and Finance
Business Management
Economics
Marketing
Advancing
your future
You
will have access to a range of opportunities to gain real-world experiences;
from placements and study abroad to business consultancy projects
and internships.
Our
networks with local and global businesses allows us to embed real-world
application into our teaching and bridge the gap between theory and practice to
enrich your experience and future.
Award-winning facilities and
services
The Business School is located
at the gateway to Newcastle Helix, which is where business meets science. Our
position within Newcastle Helix helps us shape the future identity of the
School and our students.
We offer a range of
award-winning facilities in the School, including:
café (open
during term time only)
student hub and
quiet space
prayer space
Bloomberg
Financial Markets Lab
IT clusters
seminar rooms
with flexible seating arrangements
multiple 200+
seat lecture theatres and a 750-seat auditorium
bookable study
spaces
University facilities and
services include:
award-winning
library service
Students’ Union
Language
Resource Centre
self-study materials in 100+ languages
networked
computers across campus
free
installation of Office 365 Professional on your PC, Mac, or mobile device
a laptop loan
scheme for use in the library
Entry
requirements
We
accept a wide range of qualifications offered for entry to our degrees. Our
Student Services department will consider qualifications that are not listed on
an individual basis.
Scholarships
Gain a new perspective through
our forward-thinking approach to learning. Study with us and join a community
of ambitious learners and innovators. We have scholarships open for 2025 entry,
which are aimed at highly motivated students. Explore funding opportunities at
a triple-accredited UK business school.
We award a number of partial
scholarships per year to UK, EU and International students. Unlock your
potential and view our full range of undergraduate scholarships for
2025 entry.
Postgraduate study at
Newcastle University Business School
At Newcastle University
Business School our Master’s courses offer you a strong focus on
employability, teaching informed by our latest research and academic quality
assured by our professional accreditations and recognition.
We offer both conversion and specialist Master’s degrees, most of
which are one-year courses. Each course offers you a stimulating curriculum and
a strong focus on practical application of theory.
We offer degrees in seven
subject areas:
Accounting and
Finance
Digital
Business and Analytics
Economics
Entrepreneurship
Management
Marketing
Operations
Management
Advancing your future
You
will have access to a range of opportunities to gain real-world experiences,
from a semester abroad to business consultancy projects and internships.
Our networks with local and global businesses allow us to embed
real-world application into our teaching and bridge the gap between theory and
practice to enrich your experience and future. We’ll help you prepare for the
business world of tomorrow, by developing the right skills and knowledge to
shape your attributes as a future ‑ focused leader.
Award-winning facilities and services
The Business School is located at the gateway to Newcastle Helix,
which is where business meets science. Our position within Newcastle Helix
helps us shape the future identity of the School and our students.
We offer a range of award-winning facilities in the School,
including:
café
(open during term time only)
student
hub and quiet space
prayer
space
Bloomberg
Financial Markets Lab
IT
clusters
seminar
rooms with flexible seating arrangements
multiple
200+ seat lecture theatres and a 750-seat auditorium
bookable
study spaces
University facilities and
services include:
award-winning
library service
Students’
Union
Language
Resource Centre
self-study materials in 100+ languages
networked
computers across campus
free
installation of Office 365 Professional on your PC, Mac, or mobile device
a
laptop loan scheme for use in the library
Admissions
We welcome applications from students from a wide variety of
backgrounds who can demonstrate motivation, ability and potential to study with
us at postgraduate level. Apply online to our courses and track your
application progress in real-time.
Entry requirements
Academic requirements
• For entry onto our Masters’ courses you should hold a 2:1
honours degree or international equivalent. We have experience in evaluating
qualifications from many different countries and welcome applications from
students with equivalent
European and international
qualifications
• Some of our Master's courses have specific subject requirements;
please see individual course web pages for further information
English language requirements
You will need a good level of written and spoken English to study
at Newcastle and should be able to demonstrate your proficiency.
To study on our courses, you will need to meet our Band 6 English language requirements.
If your first
language is not English you can demonstrate your English language ability
with one of the tests below or another
alternative we accept
IELTS 6.5
overall with at least 6.0 in all sub-skills
If you have
lower English language scores, you may be accepted onto a pre-sessional
English course
Scholarships
Gain a new perspective through our forward-thinking approach to
learning. Study with us and join a community of ambitious learners and
innovators. We have scholarships open for 2025 entry, which are aimed at highly
motivated students. Explore funding opportunities at a triple-accredited UK
business school.
We award a number of partial scholarships per year to UK, EU and
International students.
Unlock your potential and view
our full range of postgraduate
scholarships for 2025 entry.
Digital Marketing MSc
Campus, Newcastle Upon Tyne, United Kingdom
12 monthsProgram duration
28,700 GBPTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
This course aims to meet the burgeoning demand for digital marketing education in the marketplace by providing you with a comprehensive and up‑to-date critical understanding of digital marketing from both a practical and theoretical perspective. It is driven by theory and research, and will develop your critical and analytical capabilities. It provides comprehensive knowledge of both strategic and tactical aspects of digital marketing.
Our Digital Marketing MSc aims to meet the burgeoning demand for digital marketing education in the marketplace by providing an up-to-date, comprehensive and critical understanding of the discipline to prepare postgraduates robustly for the modern business environment.
This course is suitable for those without a marketing background.
You will gain essential skills and knowledge, incorporating practical elements that will prepare you for the modern business environment.
The course will enable you to:
The content of the course focuses on key aspects of marketing in a digital context, and the modules reflect this. The bespoke specialist modules and engagement of practitioners ensure the curriculum has been designed with a digital marketing approach.
Find out more about this course in our Postgraduate 2025 entry prospectus.Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
This course aims to meet the burgeoning demand for digital marketing education in the marketplace by providing you with a comprehensive and up‑to-date critical understanding of digital marketing from both a practical and theoretical perspective. It is driven by theory and research, and will develop your critical and analytical capabilities. It provides comprehensive knowledge of both strategic and tactical aspects of digital marketing.
Our Digital Marketing MSc aims to meet the burgeoning demand for digital marketing education in the marketplace by providing an up-to-date, comprehensive and critical understanding of the discipline to prepare postgraduates robustly for the modern business environment.
This course is suitable for those without a marketing background.
You will gain essential skills and knowledge, incorporating practical elements that will prepare you for the modern business environment.
The course will enable you to:
The content of the course focuses on key aspects of marketing in a digital context, and the modules reflect this. The bespoke specialist modules and engagement of practitioners ensure the curriculum has been designed with a digital marketing approach.
Find out more about this course in our Postgraduate 2025 entry prospectus.Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Management MSc
You’ll get a world-class business education that is designed to meet future needs and inspire you – the next generation of business leaders.
Learn, grow and adapt with education that sets the right foundations and lasts you a lifetime.
Whether you’re looking for a course with professional accreditation, or one that offers study abroad or work placement opportunities, we can help you choose the right degree for you.
Most of our degrees are three or four years in length, depending on the subject you choose, and many offer a range of optional modules so you can tailor your degree to get ready for your future.
We offer degrees in the following areas:
Advancing your future
You will have access to a range of opportunities to gain real-world experiences; from placements and study abroad to business consultancy projects and internships.
Our networks with local and global businesses allows us to embed real-world application into our teaching and bridge the gap between theory and practice to enrich your experience and future.
Award-winning facilities and services
The Business School is located at the gateway to Newcastle Helix, which is where business meets science. Our position within Newcastle Helix helps us shape the future identity of the School and our students.
We offer a range of award-winning facilities in the School, including:
University facilities and services include:
Entry requirements
We accept a wide range of qualifications offered for entry to our degrees. Our Student Services department will consider qualifications that are not listed on an individual basis.
Scholarships
Gain a new perspective through our forward-thinking approach to learning. Study with us and join a community of ambitious learners and innovators. We have scholarships open for 2025 entry, which are aimed at highly motivated students. Explore funding opportunities at a triple-accredited UK business school.
We award a number of partial scholarships per year to UK, EU and International students. Unlock your potential and view our full range of undergraduate scholarships for 2025 entry.
Business and Management (1)
Accounting and Finance BSc
Business Accounting and Finance with work placements BSc
Business Management BA
Economics and Business Management BSc Honours
Economics and Finance BSc Honours
Finance BSc
Postgraduate study at Newcastle University Business School
At Newcastle University Business School our Master’s courses offer you a strong focus on employability, teaching informed by our latest research and academic quality assured by our professional accreditations and recognition.
We offer both conversion and specialist Master’s degrees, most of which are one-year courses. Each course offers you a stimulating curriculum and a strong focus on practical application of theory.
We offer degrees in seven subject areas:
Advancing your future
You will have access to a range of opportunities to gain real-world experiences, from a semester abroad to business consultancy projects and internships.
Our networks with local and global businesses allow us to embed real-world application into our teaching and bridge the gap between theory and practice to enrich your experience and future. We’ll help you prepare for the business world of tomorrow, by developing the right skills and knowledge to shape your attributes as a future ‑ focused leader.
Award-winning facilities and services
The Business School is located at the gateway to Newcastle Helix, which is where business meets science. Our position within Newcastle Helix helps us shape the future identity of the School and our students.
We offer a range of award-winning facilities in the School, including:
University facilities and services include:
Admissions
We welcome applications from students from a wide variety of backgrounds who can demonstrate motivation, ability and potential to study with us at postgraduate level. Apply online to our courses and track your application progress in real-time.
Entry requirements
Academic requirements
• For entry onto our Masters’ courses you should hold a 2:1 honours degree or international equivalent. We have experience in evaluating qualifications from many different countries and welcome applications from students with equivalent
European and international qualifications
• Some of our Master's courses have specific subject requirements; please see individual course web pages for further information
English language requirements
You will need a good level of written and spoken English to study at Newcastle and should be able to demonstrate your proficiency.
To study on our courses, you will need to meet our Band 6 English language requirements.
Scholarships
Gain a new perspective through our forward-thinking approach to learning. Study with us and join a community of ambitious learners and innovators. We have scholarships open for 2025 entry, which are aimed at highly motivated students. Explore funding opportunities at a triple-accredited UK business school.
We award a number of partial scholarships per year to UK, EU and International students.
Unlock your potential and view our full range of postgraduate scholarships for 2025 entry.
Business and Management (2)
Accounting, Finance and Financial Analysis MSc
Accounting, Finance and Strategic Investment MSc
Banking and Finance MSc
Behavioural and Experimental Economics MSc
Business Analytics MSc
Digital Business (E-Commerce) MSc
Digital Business MSc
Digital Marketing MSc
Economics MSc
Economics and Data Science MSc
Economics and Finance MSc
Entrepreneurship, Innovation and Sustainability MSc
Finance MSc
Finance and Economics (Research) MA
International Business MSc
International Marketing MSc
Management MSc
Management and Business Studies (Research) MA, PGDip
Quantitative Finance and Risk Management MSc
Sustainability Management MSc
Social Sciences and Management (2)
Global Human Resource Management MSc
Operations, Logistics and Supply Chain Management MSc
Project Management MSc
Full-Time MBA (1)
Master of Business Administration MBA