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This course aims to meet the burgeoning demand for digital marketing education in the marketplace by providing you with a comprehensive and up‑to-date critical understanding of digital marketing from both a practical and theoretical perspective. It is driven by theory and research, and will develop your critical and analytical capabilities. It provides comprehensive knowledge of both strategic and tactical aspects of digital marketing.
Our Digital Marketing MSc aims to meet the burgeoning demand for digital marketing education in the marketplace by providing an up-to-date, comprehensive and critical understanding of the discipline to prepare postgraduates robustly for the modern business environment. This course is suitable for those without a marketing background.
You will gain essential skills and knowledge, incorporating practical elements that will prepare you for the modern business environment.
The course will enable you to:
understand the importance of digital marketing in the modern business environment, both from strategic and tactical perspectives
demonstrate a critical understanding of research-led digital marketing theories, practices, tools, techniques and technologies for informing marketing decisions in the digital business environment
critically analyse complex and varied situational organisational and environmental information to scope, plan and develop effective digital marketing responses.
The content of the course focuses on key aspects of marketing in a digital context, and the modules reflect this. The bespoke specialist modules and engagement of practitioners ensure the curriculum has been designed with a digital marketing approach.
Find out more about this course in our Postgraduate 2025 entry prospectus.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
This course aims to meet the burgeoning demand for digital marketing education in the marketplace by providing you with a comprehensive and up‑to-date critical understanding of digital marketing from both a practical and theoretical perspective. It is driven by theory and research, and will develop your critical and analytical capabilities. It provides comprehensive knowledge of both strategic and tactical aspects of digital marketing.
Our Digital Marketing MSc aims to meet the burgeoning demand for digital marketing education in the marketplace by providing an up-to-date, comprehensive and critical understanding of the discipline to prepare postgraduates robustly for the modern business environment. This course is suitable for those without a marketing background.
You will gain essential skills and knowledge, incorporating practical elements that will prepare you for the modern business environment.
The course will enable you to:
understand the importance of digital marketing in the modern business environment, both from strategic and tactical perspectives
demonstrate a critical understanding of research-led digital marketing theories, practices, tools, techniques and technologies for informing marketing decisions in the digital business environment
critically analyse complex and varied situational organisational and environmental information to scope, plan and develop effective digital marketing responses.
The content of the course focuses on key aspects of marketing in a digital context, and the modules reflect this. The bespoke specialist modules and engagement of practitioners ensure the curriculum has been designed with a digital marketing approach.
Find out more about this course in our Postgraduate 2025 entry prospectus.
Admission Requirements
3.3+
90+
70+
6.5+
A 2:1 honours degree, or international equivalent, in any subject.
12 Months
Sep
Tuition fees
Domestic
15,400 GBP
International
28,700 GBP
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Digital Marketing MSc
Campus, Newcastle Upon Tyne, United Kingdom
12 monthsProgramme duration
28,700 GBPTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
This course aims to meet the burgeoning demand for digital marketing education in the marketplace by providing you with a comprehensive and up‑to-date critical understanding of digital marketing from both a practical and theoretical perspective. It is driven by theory and research, and will develop your critical and analytical capabilities. It provides comprehensive knowledge of both strategic and tactical aspects of digital marketing.
Our Digital Marketing MSc aims to meet the burgeoning demand for digital marketing education in the marketplace by providing an up-to-date, comprehensive and critical understanding of the discipline to prepare postgraduates robustly for the modern business environment.
This course is suitable for those without a marketing background.
You will gain essential skills and knowledge, incorporating practical elements that will prepare you for the modern business environment.
The course will enable you to:
The content of the course focuses on key aspects of marketing in a digital context, and the modules reflect this. The bespoke specialist modules and engagement of practitioners ensure the curriculum has been designed with a digital marketing approach.
Find out more about this course in our Postgraduate 2025 entry prospectus.Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
This course aims to meet the burgeoning demand for digital marketing education in the marketplace by providing you with a comprehensive and up‑to-date critical understanding of digital marketing from both a practical and theoretical perspective. It is driven by theory and research, and will develop your critical and analytical capabilities. It provides comprehensive knowledge of both strategic and tactical aspects of digital marketing.
Our Digital Marketing MSc aims to meet the burgeoning demand for digital marketing education in the marketplace by providing an up-to-date, comprehensive and critical understanding of the discipline to prepare postgraduates robustly for the modern business environment.
This course is suitable for those without a marketing background.
You will gain essential skills and knowledge, incorporating practical elements that will prepare you for the modern business environment.
The course will enable you to:
The content of the course focuses on key aspects of marketing in a digital context, and the modules reflect this. The bespoke specialist modules and engagement of practitioners ensure the curriculum has been designed with a digital marketing approach.
Find out more about this course in our Postgraduate 2025 entry prospectus.Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
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