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Prepare yourself for a career in communication—learn to craft effective advertising, nurture productive relationships with the business world, and bridge the gap between buyers and sellers in the world of merchandising. Research shows that communication professionals commonly move between advertising, merchandising and public relations throughout their careers. Our new major will give you a broad portfolio of classes to make you more flexible and competitive in today’s job market. You will become exposed to many areas of strategic communication during a 24-hour core that includes advertising, merchandising, and public relations classes. You will then specialize in one of these areas, choosing classes of most interest to you and most benefit to your career. Throughout your major, you will develop skills highly sought after in the workplace, including: Written communication Oral communication Critical thinking Media (including on-line engagement) Available Emphasis Areas: Advertising Merchandising Public Relations Career Opportunities: In Advertising including: account management, client services, marketing and promotion In Merchandising including: buying, trend forecasting, visual merchandising, and retail management In Public Relations including: media relations, non-profit and governmental agencies
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Prepare yourself for a career in communication—learn to craft effective advertising, nurture productive relationships with the business world, and bridge the gap between buyers and sellers in the world of merchandising. Research shows that communication professionals commonly move between advertising, merchandising and public relations throughout their careers. Our new major will give you a broad portfolio of classes to make you more flexible and competitive in today’s job market. You will become exposed to many areas of strategic communication during a 24-hour core that includes advertising, merchandising, and public relations classes. You will then specialize in one of these areas, choosing classes of most interest to you and most benefit to your career. Throughout your major, you will develop skills highly sought after in the workplace, including: Written communication Oral communication Critical thinking Media (including on-line engagement) Available Emphasis Areas: Advertising Merchandising Public Relations Career Opportunities: In Advertising including: account management, client services, marketing and promotion In Merchandising including: buying, trend forecasting, visual merchandising, and retail management In Public Relations including: media relations, non-profit and governmental agencies
Admission Requirements
6+
95+
70+
56+
Applicants must have a high school and secondary education or post-secondary education in a country; minimum of a 2.5 grade point average (GPA) for first-year; Students are required to have TOEFL score of 525 on paper based. ACT English Sub Score: 21 or higher; SAT Verbal Score: 510 or higher.
4 Years
Jan-2000
Tuition fees
Domestic
0 USD
International
0 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Science in Strategic Communication
Flagstaff Mountain Campus, Flagstaff, United States
48 monthsProgramme duration
Jan-2000Starting Month
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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