Bachelor of Arts in Integrated Marketing Communication Major (IMCO) 48 months Undergraduate Programme By Pepperdine University |TopUniversities
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Bachelor of Arts in Integrated Marketing Communication Major (IMCO)

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Programme Duration

48 monthsProgramme duration

Main Subject Area

Communication and Media StudiesMain Subject Area

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Programme overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

The Seaver College integrated marketing communication program offers our students practical preparation in an interdisciplinary field. The program prepares students to step into a variety of fields and positions in the areas of either marketing management or communication management. The Bachelor of Arts degree in integrated marketing communication requires a grounding in the fundamentals of business, principles of effective mass communication, an introduction to modern corporate image, branding, advertising, public reputation communication, public relations practices, and behavioral patterns of stakeholder consumers. Our experiential learning opportunities encourage you to learn as you experience the "real world." This experience not only looks great on a resume, but also puts you ahead of other students when competing for similar jobs.

Programme overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

The Seaver College integrated marketing communication program offers our students practical preparation in an interdisciplinary field. The program prepares students to step into a variety of fields and positions in the areas of either marketing management or communication management. The Bachelor of Arts degree in integrated marketing communication requires a grounding in the fundamentals of business, principles of effective mass communication, an introduction to modern corporate image, branding, advertising, public reputation communication, public relations practices, and behavioral patterns of stakeholder consumers. Our experiential learning opportunities encourage you to learn as you experience the "real world." This experience not only looks great on a resume, but also puts you ahead of other students when competing for similar jobs.

Admission Requirements

6+

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