Bachelor of Science in Business (Marketing)

B.S.B. in Marketing
Consumer behavior. Product development. Pricing. Channels of distribution. Efficient promotion. Marketing research. Learn all these facets (in a traditional, online, or hybrid setting) of marketing on your way to becoming a master brand storyteller.

Program  Highlights

• An AASCB-accredited program
• A rigorous curriculum
• Support from the entire Mastodon community
• Business-networking opportunities
• A prestigious Purdue degree

Student Learning Outcomes

Upon completion of this degree, students will be able to demonstrate the following learning outcomes:

• Integrate fundamental principles of business theory and practice
• Solve problems by modeling, analyzing data (qualitative and numeric), and using critical-thinking skills
• Understand the global and cultural implications of business decisions
• Understand ethical considerations in business decisions
• Understand the relationship between the community and business
• Demonstrate effective communication and teamwork skills

Be prepared for lifelong learning in a dynamic environment