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The Bachelor of Business in Marketing at the Royal University for Women (RUW) equips students with the essential knowledge, analytical skills, and creative capabilities needed to thrive in today’s competitive global marketplace. This program offers a comprehensive foundation in marketing theory and practice, blending strategic insight with hands-on application.
Students explore key areas such as consumer behaviour, digital marketing, brand management, marketing research, advertising, sales management, and integrated marketing communications. Emphasis is placed on contemporary trends including social media strategy, data-driven marketing, and customer experience optimization.
Through case studies, real-world projects, industry collaborations, and experiential learning opportunities, students develop the ability to craft effective marketing strategies, understand market dynamics, and make informed decisions that drive organizational growth.
Graduates are prepared for a wide range of professional roles, including marketing coordinator, brand manager, digital marketing specialist, market research analyst, and advertising executive, with the competencies to succeed in both local and international business environments.
Aligned with industry standards and current market needs, this program supports the development of creative, analytical, and ethically responsible marketing professionals who contribute meaningfully to organizational success.
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The Bachelor of Business in Marketing at the Royal University for Women (RUW) equips students with the essential knowledge, analytical skills, and creative capabilities needed to thrive in today’s competitive global marketplace. This program offers a comprehensive foundation in marketing theory and practice, blending strategic insight with hands-on application.
Students explore key areas such as consumer behaviour, digital marketing, brand management, marketing research, advertising, sales management, and integrated marketing communications. Emphasis is placed on contemporary trends including social media strategy, data-driven marketing, and customer experience optimization.
Through case studies, real-world projects, industry collaborations, and experiential learning opportunities, students develop the ability to craft effective marketing strategies, understand market dynamics, and make informed decisions that drive organizational growth.
Graduates are prepared for a wide range of professional roles, including marketing coordinator, brand manager, digital marketing specialist, market research analyst, and advertising executive, with the competencies to succeed in both local and international business environments.
Aligned with industry standards and current market needs, this program supports the development of creative, analytical, and ethically responsible marketing professionals who contribute meaningfully to organizational success.
Admission Requirements
5.5+
Show evidence of having successfully completed Secondary Education or its equivalent in the Kingdom of Bahrain or overseas, attested by the Ministry of Education, Kingdom of Bahrain (MoE);
Show evidence of a minimum level of English Language Proficiency, the following are examples of internationally accredited tests of English Language with the corresponding levels of proficiency required by RUW:
IELTS overall band score of 5.5, or
TOEFL: paper-based 513; or Computer-based 183; or Internet-based 65, or
RUW English Placement Test overall band score of 5.5.
All documents included with an application for admission become the property of RUW and are retained in the students’ file until graduation.
Applicants to CBFS are required to have 60% or above average mark in mathematics in grade 12, (i.e. the last year depending on the system from which they have graduated)
Students who do not satisfy the above criteria are required to take a compulsory LAR course in mathematics during the first semester in the college. This mathematics course will be a skills based LAR course and will fall under the Natural Sciences category. Further the LAR course will be a pre requisite for these students when they register in the college for Mathematics for Management 1 (BUS 101).
26 Sep 2026
4 Years
Sep-2026
Candidates are required to submit references or letter(s) of recommendation for acceptance
Tuition fees
Domestic
63,670 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Business in Marketing
Royal University for Women, Riffa, Bahrain
48 monthsProgramme duration
26 Sep, 2026Application Deadline
Sep-2026Starting Month
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The Bachelor of Business in Marketing at the Royal University for Women (RUW) equips students with the essential knowledge, analytical skills, and creative capabilities needed to thrive in today’s competitive global marketplace. This program offers a comprehensive foundation in marketing theory and practice, blending strategic insight with hands-on application.
Students explore key areas such as consumer behaviour, digital marketing, brand management, marketing research, advertising, sales management, and integrated marketing communications. Emphasis is placed on contemporary trends including social media strategy, data-driven marketing, and customer experience optimization.
Through case studies, real-world projects, industry collaborations, and experiential learning opportunities, students develop the ability to craft effective marketing strategies, understand market dynamics, and make informed decisions that drive organizational growth.
Graduates are prepared for a wide range of professional roles, including marketing coordinator, brand manager, digital marketing specialist, market research analyst, and advertising executive, with the competencies to succeed in both local and international business environments.
Aligned with industry standards and current market needs, this program supports the development of creative, analytical, and ethically responsible marketing professionals who contribute meaningfully to organizational success.
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The Bachelor of Business in Marketing at the Royal University for Women (RUW) equips students with the essential knowledge, analytical skills, and creative capabilities needed to thrive in today’s competitive global marketplace. This program offers a comprehensive foundation in marketing theory and practice, blending strategic insight with hands-on application.
Students explore key areas such as consumer behaviour, digital marketing, brand management, marketing research, advertising, sales management, and integrated marketing communications. Emphasis is placed on contemporary trends including social media strategy, data-driven marketing, and customer experience optimization.
Through case studies, real-world projects, industry collaborations, and experiential learning opportunities, students develop the ability to craft effective marketing strategies, understand market dynamics, and make informed decisions that drive organizational growth.
Graduates are prepared for a wide range of professional roles, including marketing coordinator, brand manager, digital marketing specialist, market research analyst, and advertising executive, with the competencies to succeed in both local and international business environments.
Aligned with industry standards and current market needs, this program supports the development of creative, analytical, and ethically responsible marketing professionals who contribute meaningfully to organizational success.
Admission Requirements
Students who do not satisfy the above criteria are required to take a compulsory LAR course in mathematics during the first semester in the college. This mathematics course will be a skills based LAR course and will fall under the Natural Sciences category. Further the LAR course will be a pre requisite for these students when they register in the college for Mathematics for Management 1 (BUS 101).
Tuition fees
Domestic
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
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