International Business Administration - Focus on Digital Marketing (B.A.) Program By SRH Hochschulen GmbH |Top Universities

Program overview

Main Subject

Marketing

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

Apple, Nike, BMW – we recognise big brands everywhere. Learn how to manage international brands and develop successful products. Our B.A. Digital Marketing programme includes integrated projects that will strengthen your marketing know-how and build your soft skills.

Our programme is designed for you to explore different management disciplines and deepen your knowledge in the field of marketing.

Our curriculum includes topics such as brand management, communication, online marketing or consumer behaviour as well as practical projects that help you develop your creative, social and analytical skills.

You also get to choose between:

  • 7 Semester / 3.5-year option (International Experience Track)
  • 6 Semester / 3-year option (Fast Track)

Equip yourself for a future career in marketing. A solid management foundation will enable you to work on complex problems independently and efficiently, providing you with the opportunity to work in marketing as well as other related fields such as strategic management or consulting.

Choose from the following career paths:

  • Digital Marketing and product manager
  • Brand strategist
  • Market and consumer researcher
  • Marketing and business consultant
  • Positions in advertising and communication

Program overview

Main Subject

Marketing

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

Apple, Nike, BMW – we recognise big brands everywhere. Learn how to manage international brands and develop successful products. Our B.A. Digital Marketing programme includes integrated projects that will strengthen your marketing know-how and build your soft skills.

Our programme is designed for you to explore different management disciplines and deepen your knowledge in the field of marketing.

Our curriculum includes topics such as brand management, communication, online marketing or consumer behaviour as well as practical projects that help you develop your creative, social and analytical skills.

You also get to choose between:

  • 7 Semester / 3.5-year option (International Experience Track)
  • 6 Semester / 3-year option (Fast Track)

Equip yourself for a future career in marketing. A solid management foundation will enable you to work on complex problems independently and efficiently, providing you with the opportunity to work in marketing as well as other related fields such as strategic management or consulting.

Choose from the following career paths:

  • Digital Marketing and product manager
  • Brand strategist
  • Market and consumer researcher
  • Marketing and business consultant
  • Positions in advertising and communication

Admission requirements

Undergraduate

87+
59+
6.5+

To submit your application, please provide us with the following:

  • General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife). In case you have not graduated yet, please apply with your existing transcripts or your latest interim certificate. However, we need your final degree certificate before you can start your studies.
  • Please note that applicants with foreign degrees might be eligible for direct entry. This means that applicants who meet the requirements DON'T need to do a foundation year before starting their Bachelor's.
  • Proof of English language proficiency
  • Curriculum vitae
  • Copy of your passport/ID

36 Months
Mar
Oct

Tuition fee and scholarships

Domestic Students

690 EUR
-

International Students

4,725 EUR
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

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More programs from the university

SRH Berlin University of Applied Sciences is a state-accredited university that offers Bachelor's, Master's and MBA programmes in English and German.

Our six schools combine modern management and entrepreneurship, media and creative industries, technology and IT, music and sound design in modern study programmes. We focus on hands-on projects in small groups, an individual learning experience and personal supervision by lecturers with real business experience.

Facts & Figures:

  • part of SRH Holding, a leading private provider of educational and health care services in Germany
  • 2000 students at 5 Campuses in Berlin, Dresden and Hamburg
  • 47 English-taught Bachelor's, Master's and MBA programmes
  • 44% of our students are from abroad
  • students from over 95 nations study at SRH Berlin University of Applied Sciences
  • 100 partner universities worldwide


SRH Berlin University of Applied Sciences is a state-accredited university that offers Bachelor's, Master's and MBA programmes in English and German.

Our six schools combine modern management and entrepreneurship, media and creative industries, technology and IT, music and sound design in modern study programmes. We focus on hands-on projects in small groups, an individual learning experience and personal supervision by lecturers with real business experience.

Facts & Figures:

  • part of SRH Holding, a leading private provider of educational and health care services in Germany
  • 2000 students at 5 Campuses in Berlin, Dresden and Hamburg
  • 47 English-taught Bachelor's, Master's and MBA programmes
  • 44% of our students are from abroad
  • students from over 95 nations study at SRH Berlin University of Applied Sciences
  • 100 partner universities worldwide

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Undergrad programs