Bachelor in Digital Communication (Advertising) with Honors 48 months Undergraduate Programme By Sunway University |TopUniversities
Home Universities Sunway University Bachelor in Digital Communication (Advertising) with Honors

Bachelor in Digital Communication (Advertising) with Honors Bachelor in Digital Communication (Advertising) with Honors

Location

No. 5, Jalan Universiti, Bandar Sunway, MY, Kuala Lumpur, Malaysia
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Programme Duration

48 monthsProgramme duration

Tuitionfee

7,502 Tuition Fee/year

Starting Month

Apr, Jan, SepStarting Month

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University CTA

Programme overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

The Bachelor’s in Digital Communication (Advertising) aims to provide students with relevant knowledge in advertising and marketing with a focus on media and public relations. Through the well-laid-out teaching and learning methods of the program, students will be able to learn how to influence audience behaviour through digital marketing techniques and tools, such as social media strategy, search engine optimisation, search engine marketing and digital analytics. This program is also based on BS Digital Strategy and Audience Engagement by Walter Cronkite School of Journalism, Arizona State University.

Programme overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

The Bachelor’s in Digital Communication (Advertising) aims to provide students with relevant knowledge in advertising and marketing with a focus on media and public relations. Through the well-laid-out teaching and learning methods of the program, students will be able to learn how to influence audience behaviour through digital marketing techniques and tools, such as social media strategy, search engine optimisation, search engine marketing and digital analytics. This program is also based on BS Digital Strategy and Audience Engagement by Walter Cronkite School of Journalism, Arizona State University.

Admission Requirements

6+
24+
4 yrs. STPM avg C/CGPA 2.0; A-Level 8 pts; UEC max 28 pts (5 subj, all B); IB 24 pts; Diploma CGPA 2.0; IELTS 6.0/MUET 4/SPM English credit

4 Years
Apr
Jan

Tuition fees

Domestic
7,331
International
7,502

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