Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both a firm and its customers.
Our unique course delivery techniques combine active classroom learning with talks from industry leaders in Marketing, providing valuable insights into the challenging business environment today, as well as success stories of a well implemented marketing strategy. This programme also incorporates a simulated business challenge and industry field trips, to enhance your learning experience. We provide the teaching and learning environment to equip you with critical and analytical thinking skills as well as sound decision making competency to address real-world marketing challenges. With emphasis on innovation and creativity, this programme grooms marketing champions who have the potential to excel in the industry. The internship component provides you the opportunity to apply theory into practice, and prepares you for the workforce.
On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both a firm and its customers.
Our unique course delivery techniques combine active classroom learning with talks from industry leaders in Marketing, providing valuable insights into the challenging business environment today, as well as success stories of a well implemented marketing strategy. This programme also incorporates a simulated business challenge and industry field trips, to enhance your learning experience. We provide the teaching and learning environment to equip you with critical and analytical thinking skills as well as sound decision making competency to address real-world marketing challenges. With emphasis on innovation and creativity, this programme grooms marketing champions who have the potential to excel in the industry. The internship component provides you the opportunity to apply theory into practice, and prepares you for the workforce.
On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.
Admission Requirements
50+
12+
55+
80+
24+
6+
Entry Requirements
STPM - Average C or CGPA 2.00 (minimum 2 principals)
A-Level - Minimum 12 points (Minimum Grade D in at least 2 subjects)
Note: For A-Level points calculation
A = 10 points
B = 8 points
C = 6 points
D = 4 points
E = 2 points
Australian Matriculation - ATAR 55%
Canadian Matriculation - 55%
Monash University Foundation Year - 55%
Sunway Foundation in Arts - CGPA 2.0
Sunway Foundation in Science Technology - CGPA 2.0
Sunway Diploma - CAVG 50% or CGPA 2.00 * Students may obtain advanced standing if credit transfer requirements are met.
Unified Examination Certificate - Maximum 28 points from 5 subjects (all Grade Bs) and a Pass in Mathematics subject)
International Baccalaureate - Completed with 24 points (excluding bonus points)
Other Qualifications - Any other qualifications will be considered on a case-to-case basis
APEL.A - An APEL.A Certificate (APEL T-6) (Recognition of Prior Learning)
Specific Requirements - Pass in Mathematics at SPM level or its equivalent Any other qualifications will be considered on a case-to-case basis
English Language Requirements
IELTS or equivalent 6.0
MUET Band 4
SPM English B3 or B+
UEC English B4
O-Level English (1119) Credit
Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%
ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English
Note: For Malaysian students entering using an entry qualification whereby the medium of instruction is not in English, MQA requires the student to possess a MUET or international English proficiency qualification in order to register for the programme.
3 Years
Jan
Sep
Domestic
36,000 USD
International
8,257 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
BSc (Hons) Marketing
No. 5, Jalan Universiti, Bandar Sunway, MY, Petaling Jaya, Malaysia
36 monthsProgramme duration
8,257 USDTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both a firm and its customers.
Our unique course delivery techniques combine active classroom learning with talks from industry leaders in Marketing, providing valuable insights into the challenging business environment today, as well as success stories of a well implemented marketing strategy. This programme also incorporates a simulated business challenge and industry field trips, to enhance your learning experience. We provide the teaching and learning environment to equip you with critical and analytical thinking skills as well as sound decision making competency to address real-world marketing challenges. With emphasis on innovation and creativity, this programme grooms marketing champions who have the potential to excel in the industry. The internship component provides you the opportunity to apply theory into practice, and prepares you for the workforce.
On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both a firm and its customers.
Our unique course delivery techniques combine active classroom learning with talks from industry leaders in Marketing, providing valuable insights into the challenging business environment today, as well as success stories of a well implemented marketing strategy. This programme also incorporates a simulated business challenge and industry field trips, to enhance your learning experience. We provide the teaching and learning environment to equip you with critical and analytical thinking skills as well as sound decision making competency to address real-world marketing challenges. With emphasis on innovation and creativity, this programme grooms marketing champions who have the potential to excel in the industry. The internship component provides you the opportunity to apply theory into practice, and prepares you for the workforce.
On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.
Admission Requirements
Entry Requirements
Note: For A-Level points calculation
* Students may obtain advanced standing if credit transfer requirements are met.
Specific Requirements - Pass in Mathematics at SPM level or its equivalent
Any other qualifications will be considered on a case-to-case basis
English Language Requirements
Note: For Malaysian students entering using an entry qualification whereby the medium of instruction is not in English, MQA requires the student to possess a MUET or international English proficiency qualification in order to register for the programme.
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programmes from the university
BSc (Hons) Biomedicine
BSc (Hons) Biomedicine
BSc (Hons) in Computer Science
BSc (Hons) in Computer Science
BSc (Hons) in International Hospitality Management
BSc (Hons) in International Hospitality Management
Arts and Humanities (6)
Bachelor of Arts (Honours) Contemporary Music (Audio Technology)
Bachelor of Arts (Honours) Contemporary Music (Audio Technology)
Bachelor of Arts (Honours) Design Communication
Bachelor of Arts (Honours) Design Communication
Bachelor of Arts (Honours) Music Performance
Bachelor of Arts (Honours) Music Performance
Bachelor of Arts (Honours) in Interior Architecture
Bachelor of Arts (Honours) in Interior Architecture
Bachelor of Arts (Honours) in Theatre Production
Bachelor of Arts (Honours) in Theatre Production
Business and Management (6)
BSc (Hons) Business Studies
BSc (Hons) Business Studies
BSc (Hons) Financial Analysis
BSc (Hons) Financial Analysis
BSc (Hons) Financial Economics
BSc (Hons) Financial Economics
BSc (Hons) Global Supply Chain Management
BSc (Hons) Global Supply Chain Management
BSc (Hons) Marketing
BSc (Hons) Marketing
BSc (Hons) in Accounting and Finance
BSc (Hons) in Accounting and Finance
BSc (Hons) in International Business
BSc (Hons) in International Business
Bachelor (Honours) in Finance
Bachelor (Honours) in Finance
Bachelor of Arts (Honours) Entrepreneurship
Bachelor of Arts (Honours) Entrepreneurship
Bachelor of Arts (Honours) in Advertising and Branding
Bachelor of Arts (Honours) in Advertising and Branding
Bachelor of Business Analytics (Honours)
Bachelor of Business Analytics (Honours)
Bachelor of Science (Honours) in Business Management
Bachelor of Science (Honours) in Business Management
Engineering and Technology (6)
BSc (Hons) Information Technology
BSc (Hons) Information Technology
BSc (Hons) Information Technology (Computer Networking and Security)
BSc (Hons) Information Technology (Computer Networking and Security)
BSc (Hons) in Computer Science
BSc (Hons) in Computer Science
Bachelor of Chemical Engineering with Honours
Bachelor of Chemical Engineering with Honours
Bachelor of Electronic and Electrical Engineering with Honours
Bachelor of Electronic and Electrical Engineering with Honours
Bachelor of Information Systems (Honours) (Data Analytics)
Bachelor of Information Systems (Honours) (Data Analytics)
Bachelor of Mechanical Engineering with Honours
Bachelor of Mechanical Engineering with Honours
Bachelor of Software Engineering (Hons)
Bachelor of Software Engineering (Hons)
Life Sciences and Medicine (6)
BSc (Hons) Biomedicine
BSc (Hons) Biomedicine
BSc (Hons) Medical Biotechnology
BSc (Hons) Medical Biotechnology
BSc (Hons) Psychology
BSc (Hons) Psychology
Natural Sciences (6)
BSc (Hons) in Actuarial Studies
BSc (Hons) in Actuarial Studies
Social Sciences and Management (6)
American Degree Transfer Program
American Degree Transfer Program
BA (Hons) in Communication
BA (Hons) in Communication
BSc (Hons) in Conventions and Events Management
BSc (Hons) in Conventions and Events Management
BSc (Hons) in Culinary Management
BSc (Hons) in Culinary Management
BSc (Hons) in International Hospitality Management
BSc (Hons) in International Hospitality Management
BSc (Hons) in Statistical Data Modelling
BSc (Hons) in Statistical Data Modelling
Bachelor of Arts (Honours) Digital Film Production
Bachelor of Arts (Honours) Digital Film Production
Arts and Humanities (7)
Postgraduate Certificate in Higher Education Practice
Postgraduate Certificate in Higher Education Practice
Business and Management (7)
Master in Public Policy
Master in Public Policy
Master in Sustainable Development Management (Blended)
Master in Sustainable Development Management (Blended)
Master of Business Analytics (MsBA)
Master of Business Analytics (MsBA)
Master of Marketing
Master of Marketing
Engineering and Technology (7)
MSc in Computer Science
MSc in Computer Science
MSc in Information Systems
MSc in Information Systems
Master of Data Science
Master of Data Science
Life Sciences and Medicine (7)
MSc in Life Sciences
MSc in Life Sciences
MSc in Psychology
MSc in Psychology
Master in Medical Science
Master in Medical Science
Master of Applied Behaviour Analysis
Master of Applied Behaviour Analysis
Natural Sciences (7)
Master of Science in Applied Mathematics
Master of Science in Applied Mathematics
Others (7)
Master of Business Administration
Master of Business Administration
Social Sciences and Management (7)
MA in Visual Communication and Media Studies
MA in Visual Communication and Media Studies
Master Of Arts in Creative Arts and Media
Master Of Arts in Creative Arts and Media
Master in International Hospitality Management
Master in International Hospitality Management
Master of Human Resource Management
Master of Human Resource Management
Online/Distance MBA (1)
Master of Business Administration
Master of Business Administration
Business and Management (5)
Doctor of Philosophy (Business)
Doctor of Philosophy (Business)
Doctor of Philosophy in Sustainable Development
Doctor of Philosophy in Sustainable Development
Engineering and Technology (5)
Doctor of Philosophy (Computing)
Doctor of Philosophy (Computing)
Life Sciences and Medicine (5)
Doctor of Philosophy in Biology
Doctor of Philosophy in Biology
Doctor of Philosophy in Psychology
Doctor of Philosophy in Psychology
PhD in Medical Science
PhD in Medical Science
Natural Sciences (5)
Doctor of Philosophy in Sustainability Science and Technology
Doctor of Philosophy in Sustainability Science and Technology
PhD in Mathematical Sciences
PhD in Mathematical Sciences
Social Sciences and Management (5)
Doctor of Philosophy in Hospitality and Tourism
Doctor of Philosophy in Hospitality and Tourism
PhD in Creative Arts and Media
PhD in Creative Arts and Media