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Brands have a personality, a style, a language, an aesthetic and a community that follows them and makes them unique. However, today their speeches interact in highly competitive environments. From new platforms and dynamic business models, they dialogue with more educated consumers and with broad access to information, which have transformed the rules of marketing and advertising at a global and local level. The career proposes to know in depth the different professional orientations during the first year, after studying specific subjects of each one of them to choose. Those interested in exploring the Advertising and Marketing orientation can take the subject Advertising Language. The subject lays the foundations for training in the advertising field and marketing scenarios. Develops a critical view of the essential knowledge of guidance, analyzing each of the areas of the professional field. It works on the marketing strategy, the creative profile, the media planning and the traditional and non-traditional forms of advertising communication, including digital supports and the incursion into artistic formats.
Program overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
Brands have a personality, a style, a language, an aesthetic and a community that follows them and makes them unique. However, today their speeches interact in highly competitive environments. From new platforms and dynamic business models, they dialogue with more educated consumers and with broad access to information, which have transformed the rules of marketing and advertising at a global and local level. The career proposes to know in depth the different professional orientations during the first year, after studying specific subjects of each one of them to choose. Those interested in exploring the Advertising and Marketing orientation can take the subject Advertising Language. The subject lays the foundations for training in the advertising field and marketing scenarios. Develops a critical view of the essential knowledge of guidance, analyzing each of the areas of the professional field. It works on the marketing strategy, the creative profile, the media planning and the traditional and non-traditional forms of advertising communication, including digital supports and the incursion into artistic formats.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Universidad ORT Uruguaygrants twenty-one 4-year (B.A., BSc.) and 5-year (Professional) undergraduate degrees in Engineering, Architecture, Accounting, Business and Management, Biotechnology, Economics, International Relations, Design, Animation, and Communication.
Several programs are accredited internationally.
Students are offered a wide range of internationalisation options, including an active international exchange program with highly recognised universities around the world, which brings over 140 foreign students per year.
Over 1,500 full and part-time professors and researchers, selected for their professional excellence and commitment to teaching, participate in its entrepreneurial and innovative academic community.
More than 16,000 graduates perform successfully in Uruguay or abroad, in many cases in entrepreneurial or social ventures created by themselves. International free mobility students applying for exchanges and undergraduate courses can do it directly here.
Universidad ORT Uruguay offers postgraduate studies in Business Administration, Accounting, Economics, Finance, Marketing, Human Resources and in Real Estate, Engineering and Data Science at the Diploma and Master levels.
In addition, ORT Institute of Education offers a Ph.D. in Education and a series of masters programs.
The Graduate Business School (GBS) has an MBA accredited by AMBA; an MSc in Finance recognized by the CFA Institute University Recognition Program, and it is an ACCA Partner in Learning.
The GBS grants a series of dual degrees with US and European Business Schools.
Scholarships are available for International Students.
Since 1995, ORT’s MBA has been the only Uruguayan program ranked amongst the best in Latin America. International free mobility students applying for exchanges can do it directly here.
Bachelor of Communication (Advertising and Marketing)
Centro, Montevideo, Uruguay
48 monthsProgram duration
YesScholarships
Communication and Media StudiesMain Subject Area
Program overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
Program overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
Admission requirements
Important Dates
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
PHD
Universidad ORT Uruguay grants twenty-one 4-year (B.A., BSc.) and 5-year (Professional) undergraduate degrees in Engineering, Architecture, Accounting, Business and Management, Biotechnology, Economics, International Relations, Design, Animation, and Communication.
Several programs are accredited internationally.
Students are offered a wide range of internationalisation options, including an active international exchange program with highly recognised universities around the world, which brings over 140 foreign students per year.
Over 1,500 full and part-time professors and researchers, selected for their professional excellence and commitment to teaching, participate in its entrepreneurial and innovative academic community.
More than 16,000 graduates perform successfully in Uruguay or abroad, in many cases in entrepreneurial or social ventures created by themselves. International free mobility students applying for exchanges and undergraduate courses can do it directly here.
Arts and Humanities (4)
Bachelor of Animation and Video Games
Bachelor of Architecture
Bachelor of Design, Art and Technology
Bachelor of Fashion Design
Bachelor of Graphic Design
Bachelor of Industrial Design
Bachelor of Interior Design
Bachelor of Multimedia Design
Business and Management (4)
Bachelor of Digital Business
Bachelor of Management and Administration
Bachelor of Marketing and Business Management
Engineering and Technology (4)
Bachelor of Biotechnology
Bachelor of Biotechnology Engineering
Bachelor of Electrical Engineering
Bachelor of Electronics Engineering
Bachelor of Systems
Bachelor of Systems Engineering
Bachelor of Telecommunications Engineering
Social Sciences and Management (4)
Bachelor of Audiovisual Communication
Bachelor of Business Communication
Bachelor of Communication
Bachelor of Communication (Advertising and Marketing)
Bachelor of Communication (Journalism)
Bachelor of Communication, Analytical Orientation of Data and Innovation
Bachelor of Economics
Bachelor of Global Communication
Bachelor of International Studies
Universidad ORT Uruguay offers postgraduate studies in Business Administration, Accounting, Economics, Finance, Marketing, Human Resources and in Real Estate, Engineering and Data Science at the Diploma and Master levels.
In addition, ORT Institute of Education offers a Ph.D. in Education and a series of masters programs.
The Graduate Business School (GBS) has an MBA accredited by AMBA; an MSc in Finance recognized by the CFA Institute University Recognition Program, and it is an ACCA Partner in Learning.
The GBS grants a series of dual degrees with US and European Business Schools.
Scholarships are available for International Students.
Since 1995, ORT’s MBA has been the only Uruguayan program ranked amongst the best in Latin America. International free mobility students applying for exchanges can do it directly here.
Business and Management (3)
Master in Accounting and Finance
Master in Big Data
Master in Commercial Management and Marketing
Master in Digital Business Blended
Master in Financial Management
Master in Taxes and Accounting Standards - IFRS
Master in Taxes and International Taxation
Engineering and Technology (3)
Master in Information Systems Management
Master of Engineering (by Research)
Social Sciences and Management (3)
Master in Communication and Marketing Management
Master in Creativity, Innovation and Communication
Master in Education
Master in Educational Management
Master in Fashion Management and Communication
Master in Human Resources Management
Master in Trainer Training
Executive MBA (2)
Blended Executive MBA
Full-Time MBA (2)
Master of Business Administration
Social Sciences and Management (1)
PhD in Education